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Friday, May 26, 2006

UNIVERSAL PICTURES AND BUDWEISER DECLARE JUNE 2, 2006, NATIONAL BREAK-UP DAY

UNIVERSAL PICTURES AND BUDWEISER DECLARE JUNE 2, 2006, NATIONAL BREAK-UP DAY

FILM STUDIO AND BUDWEISER CELEBRATE ARRIVAL OF VINCE VAUGHN & JENNIFER ANISTON ROMANTIC COMEDY WITH DAY

UNIVERSAL CITY, Calif., May 26 /PRNewswire/ -- Universal Pictures and Budweiser have announced that on June 2, 2006, miserable couples across the world can and should make the big break. Henceforth, the partners proclaim, this day shall forever be known as National Break-Up Day.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060316/LATH064LOGO )

In keeping with the spirit of Universal Pictures' new film "The Break-Up," starring Jennifer Aniston and Vince Vaughn, National Break-Up Day takes a twist on an old subject. It is a day where we may all stand undivided nationwide -- and, with one voice -- get divided.

Site visitors to www.nationalbreakupday.com will find tried and true tests to determine if it is really time to break-up. With break-up checklists, sample dialogue to help get you on track, compatibility quizzes and e-cards to 86 soon-to-be exes, the no longer lovestruck will turn newly lovelorn in moments. The audience can even submit their best "break-up stories" and "break-up lines" through the National Break-Up Day web site, or videotape a retelling or reenactment of that not-so-special day and post it to "The Break-Up" page on Google Video (http://video.google.com/breakup).

For those women who just can't take one more day of their men leaving the toilet seat up and the guys sick to death of their ladies' nagging, there is no longer any need to suffer. For partners around the globe who have been waiting for just the right opportunity to say to their spouse, "I can't take you anymore," National Break-Up Day has arrived. Universal and Budweiser are just giving those in need the simple tools to send their not-so-loved one packing.

About "The Break-Up"

Vince Vaughn and Jennifer Aniston star in "The Break-Up," which starts where most romantic comedies end: after boy and girl have met, fallen in love, moved in to start their happily-ever-after...and right when they wind up driving each other crazy.

Pushed to the breaking-up point after their latest "why can't you do this one little thing for me?" argument, art dealer Brooke (Aniston) calls it quits with her boyfriend, Gary (Vaughn), who hosts bus tours of Chicago. What follows is a series of remedies, war tactics, overtures and underminings suggested by the former couple's friends, confidantes and the occasional total stranger. When neither ex is willing to move out of the condo they used to share, the only solution is to continue living as hostile roommates until somebody caves.

But somewhere between protesting the pool table in the living room, the dirty clothes stacked in the kitchen cupboards and the sports played at sleep-killing volume in the middle of night, Brooke begins to realize that what she may be really fighting for isn't so much the place but the person.

"The Break-Up" stars Vince Vaughn and Jennifer Aniston, under the direction of Peyton Reed ("Bring It On," "Down With Love"). The writers are Jeremy Garelick, Jay Lavender with story by Vaughn, Garelick and Lavender. Vaughn produces with Scott Stuber ("You, Me and Dupree").

NBC Universal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060316/LATH064LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Universal Pictures

CONTACT: Doug Neil of Universal Pictures, +1-818-777-6031

Web site: http://www.nationalbreakupday.com/
http://video.google.com/breakup

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Profile: International Entertainment

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