No on 82 Campaign Releases First TV Ad

No on 82 Campaign Releases First TV Ad

Ad Begins Airing Statewide Tuesday

SACRAMENTO, Calif., May 15 /PRNewswire/ -- The No on 82 Campaign released its first television ad today. The ad will air statewide beginning Tuesday, May 16, and calls attention to the fact that Prop. 82 will create a massive new $2.4 billion preschool bureaucracy that will only increase preschool enrollment by a mere 4 percent. The ad also points out that California has other pressing needs such as fixing K-12 schools, and lists some of the things that $2.4 billion annually could fund if that money were available to K-12 schools. Finally, the ad highlights that Prop. 82 contains a provision that allows the legislature to enact a new "parent tax" if revenues don't cover the cost of the new preschool program.

"Prop. 82 isn't a question about whether preschool is good or bad. Rather, the issue is whether Californians want to spend $2.4 billion annually on a new preschool bureaucracy that will only increase enrollment by 4 or 5 percent," said Pamela Zell Rigg, president, California Montessori Council. "Particularly at a time when California has so many other needs, like fixing our K-12 schools, even those who support expanding preschool opportunities see Prop. 82 as a wasteful and inappropriate new expense for California."

The ad can be viewed online at www.NoProp82.com. For Beta or DVD copies, please contact Kathy Fairbanks at 916-443-0872.

1. INT. SCHOOL HALLWAY

We open with an early 50's man walking briskly through a crowded school hallway. He wears jeans and a tie and sport jacket. He holds a clip board and a file folder in one hand. He appears to us to be the principal of the school in which he is walking. He speaks directly to camera.

TOP LETTERBOX: Paid for by Stop the Reiner Initiative - No on 82, a coalition of educators, business and taxpayer organizations, Baron Real Estate, Inc. and William K. Bowes, Jr.

PRINCIPAL
So now the politicians want to create a two point
four billion dollar pre-school bureaucracy?

2. INT. CLASSROOM

We cut to the interior of a crowded classroom. Our POV is a raised shot from the back, corner of the classroom. In front of us are 35 students crowded into a small room. A female teacher stands at the front of the room and looks up and speaks directly to camera.

FEMALE TEACHER
If that were available for K-12 schools we could
hire sixty-nine thousand new teachers.

3. INT. CLASSROOM

We cut to a 3/4 front angle of a female middle school-aged student sitting at a small desk near a window covered with a grating. She's pushed close to the wall. We peer past other students to see our student look-up and speak direct to camera.

MIDDLE SCHOOL STUDENT
Or modernize more than thirteen thousand
out-of-date classrooms.

4. EXT. SCHOOL

We cut to a parent helping a second grader get out of their minivan seat. We peer through the open sliding door and through the car. The child is unbuckling their car seat and sits on a booster car seat. The mother is opening the door on the other side of the minivan. Behind her we see a busy school starting the day.

TOP LETTERBOX: Read it yourself at NoProp82.org

PARENT
But I would not create an expensive new preschool bureaucracy.

5. INT. SCHOOL HALLWAY

We return to our principal from the opening shot. He is making his way around a hallway corner as he completes his sentence. He turns over his shoulder and speaks directly to the tracking camera.

TOP LETTERBOX: Read it yourself at NoProp82.org

PRINCIPAL
Not when it would only increase enrollment four percent.

6. EXT. SCHOOL

We return to our mother at the minivan. The kid is out of the car and now putting on their backpack and walking away from the van. The mother turns from looking at her child and looks back to camera. She closes the door as she finishes her sentence.

TOP LETTERBOX: Read it yourself at NoProp82.org
CG: Parent Tax(1)

PARENT
Not when politicians could impose a 'parent tax' to
cover cost over-runs.

7. INT. CLASSROOM

We return to our teacher from the second shot. She is now speaking to camera as we peer in through the classroom door. She delivers her line with a frazzled disgust and closes the door. A vote no on Prop 82 poster (the stop sign) is on the door and clearly visible to us.

TOP LETTERBOX: Read it yourself at NoProp82.org
CG: It's the Wrong Solution

TEACHER
Preschool yes, but 82, NO -- it's the wrong solution.

(1) SOURCE: Section 14132(d)(2)

Source: No on Prop. 82, Fix K-12 First

CONTACT: Kathy Fairbanks, +1-916-443-0872, for No on Prop. 82, Fix K-12
First

Web Site: http://www.noprop82.com/

Web Site: http://noprop82.org/

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