Narrowstep(TM) and Tourism Massachusetts to Launch the First-Ever U.S. Tourism Internet Channel

Narrowstep(TM) and Tourism Massachusetts to Launch the First-Ever U.S. Tourism Internet Channel

First Tourism Internet Channel in US Debuts at 2006 Travel Industry Association Annual Convention

LONDON and NEW YORK, May 15 /PRNewswire-FirstCall/ -- Narrowstep(TM) Inc (BULLETIN BOARD: NRWS) , the TV on the Internet Company, in partnership with Tourism Massachusetts, announced that it has developed www.usamass.tv, the first tourism-based Internet channel in the United States. The channel was introduced to the tourism industry on Tuesday, May 9, at the Travel Industry Association's International Pow Wow 2006 in Orlando, FL. Tourism Massachusetts markets Boston and Massachusetts as the Gateway to America for international tourists.

"Massachusetts is the first US destination to use Narrowstep's cutting edge technology of Internet television to promote a destination," said William H. MacDougall, president and CEO of Tourism Massachusetts. "Broadband television is a perfect tool for the tourism industry because it can reach a global audience and it provides a more dynamic, personalized relationship with the consumer. The channel will soon have the functionality of providing viewers with the ability to book a trip directly without having to leave the channel."

The usamass.tv Internet channel is part of an integrated marketing program that ties visual entertainment content with the data content of the new website, www.usamass.com, to be re-launched this summer.

"Staking a piece of broadband television turf is essential. Bill and his team have had the vision to lead the US tourism industry in this endeavor by implementing a proven television on Internet protocol solution," said Carolyn Wall, President, Narrowstep North America. "They realize that a broadband channel will cater to the international consumer who is moving towards the Internet as their primary resource for information, entertainment and travel. We are delighted to work with Tourism Massachusetts and Bill's team to deliver a promotional vehicle that will be a model that we think the industry will follow."

The TIA reported that almost half of all online travel planners use online sites to plan trips. Further, 82 percent of those planners booked travel lodging and package tours online in 2005 -- a jump from 70 percent for the prior year.

Steve Beaumont, Narrowstep CEO, said, "As the largest market in the world for our unique broadband television solutions, the US is our principal target market, and this is but the first of what we expect to be many US-based customer announcements. Further, we believe it lends credence to our expected growth, not only on the top- and bottom-lines, but also in terms of our presence and share."

www.usamass.tv is powered by telvOS(TM), the proprietary Television Operating System(TM) developed by Narrowstep. telvOS is a complete end-to-end operating system controlled via an intuitive web-enabled application that is offered as a turn-key ASP or an enterprise client/server installed solution. The power of telvOS enables organizations to manage, deliver and monetize video content and other assets quickly and easily. It delivers TV-like programming with an electronic guide to any Windows-enabled device at any time, along with searchable content, upload capabilities, and payment facilitation.

About Tourism Massachusetts

Tourism Massachusetts' mission is the economic recovery of the Commonwealth's lost international tourism market share and is responsible for promoting Boston and Massachusetts as the Gateway to America. In addition to their headquarters in Boston, Tourism Massachusetts retains public relations and marketing firms in London, Toronto, Paris, Milan, Frankfurt, Buenos Aires, Sao Paolo, Mexico City, Hong Kong and Tokyo. Visit www.usamass.com/industry for more information.

About Narrowstep(TM) Inc

Narrowstep(TM) Inc (BULLETIN BOARD: NRWS) is a leading provider of Internet-based video-content delivery (TV on IP). Narrowstep's product and service offerings enable customers to distribute channels of video-based content and provide related services over the Internet. The Narrowstep system, telvOS(TM) (Television Operating System), enables comprehensive delivery of video content and television-like programming to mobile, wireless, Internet, broadband and broadcast services. The Narrowstep system enables owners and users of video content to reach audiences by 'narrowcasting' -- targeting delivery of specific content to interested groups. Narrowstep provides services to clients in the United Kingdom, the United States, and various other countries throughout the world, including Germany, Sweden and the Netherlands. To learn more, visit www.narrowstep.com.

For further information, please contact:

Scott Samson
Bob Gold & Associates
310.784.1040
scott@bobgoldpr.com

Jesse Deal (Investors)
Allen & Caron
Tel: 212.691.8087
Email: jesse@allencaron.com

Source: Narrowstep Inc

CONTACT: Scott Samson of Bob Gold & Associates, +1-310-784-1040,
scott@bobgoldpr.com; or Investors, Jesse Deal of Allen & Caron,
+1-212-691-8087, jesse@allencaron.com, both for Narrowstep Inc

Web site: http://www.usamass.com/industry

Web site: http://www.narrowstep.com/
http://www.usamass.tv/
http://www.usamass.com/

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