MTV Announces Live Multi Screen Experiences for Video Music Awards and Total Request Live

MTV Announces Live Multi Screen Experiences for Video Music Awards and Total Request Live

Live Interactive Broadband Programs to Air Simultaneously With Television Broadcasts

NEW YORK, May 8 /PRNewswire/ -- MTV: Music Television today announced that MTV Overdrive, the broadband network, will begin offering an interactive dual screen experience to complement and coincide with the television airings of this year's VMAs, airing live August 31st, and beginning in the fall, for the afternoon series "Total Request Live." MTV Overdrive will air live programs designed specifically for the broadband channel that will be fully integrated into the on-air experiences of TRL and the VMAs and vice versa. The new dual screen experience is just one of the many multiplatform elements that MTV will be rolling out to support the VMAs.

"MTV is committed to offering our audience experiences that enhance the way they are consuming entertainment today -- both on-air and online simultaneously," said Christina Norman, President, MTV. "Today's announcement is an example of a true multiplatform execution that will guide our audience between these screens and set the bar for the industry."

"Our audience has embraced the online video revolution and we felt it was time to create companion broadband programming that is unique and exists simultaneous to the linear television experience," said Dave Sirulnick, Executive Vice President, MTV Multi Platform Production, News and Music. "The live MTV Overdrive companion programs for TRL and the VMAs will enhance the experience for our audience by creating an entirely new level of connection to these established shows."

Building off the highly successful "My VMAs" initiative from 2005, the 2006 VMAs will take the multiplatform experience to new levels by offering fans an additional live view of the big show on MTV Overdrive. More multiplatform elements of the 2006 VMAs will be announced soon.

Beginning in fall 2006 during TRL, MTV Overdrive will present a live simultaneous companion show for the entire hour. The broadband audience will be able to experience an additional view of TRL with more interviews with talent, more music, more behind the scenes access, and more interaction with TRL VJs and MTV News correspondents both live during the television broadcast and on-demand after the show. TRL attracts some of the biggest names in TV, movies, and music to the Times Square studios, and fans will be able to go even deeper behind the scenes with the new dual screen TRL experience.

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television

services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Source: MTV

CONTACT: Marnie Black, +1-212-846-7004, Marnie.black@mtvstaff.com, or
Graham James, +1-212-846-8911, graham.james@mtvstaff.com, or Ariana Urbont,
+1-310-752-8079, Ariana.urbont@mtvstaff.com, or David French, +1-310-752-8110,
david.french@mtvstaff.com, all of MTV

Web site: http://www.mtv.com/

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