Groove Mobile and Association of Independent Music Sign Worldwide Music Licensing Agreement

Groove Mobile and Association of Independent Music Sign Worldwide Music Licensing Agreement

Deal Provides UK's Undiscovered Talent and Independent Labels With Global Access to Music Fans' Mobile Phones

Voice of the Independents and World's Leading Mobile Music Service Put the Music First

ANDOVER, Mass. and LONDON, May 23 /PRNewswire/ -- Groove Mobile, the world's leading mobile music download service, today announced a worldwide licensing deal with the Association of Independent Music (AIM), a non-profit trade organization for independent record companies and distributors in the United Kingdom. With today's announcement, Groove Mobile will now provide some of the UK's finest independent bands and undiscovered talent with instant access to the mobile phones of music lovers across the globe.

"We are thrilled to partner with Groove Mobile whose commitment to putting the music first is unparalleled in mobile music," stated Alison Wenham, CEO of AIM. "Through Groove Mobile, AIM will give our membership of talented musicians on independent labels instant access to millions of potential fans on their mobile phones."

AIM's partnership with Groove Mobile is one of the innovative ways that independent record labels are leveraging the recent advances in mobile music. Now, undiscovered bands have immediate international market access and distribution direct to the mobile phones of music lovers across the globe via the Groove Mobile platform. AIM represents over 25% of the UK music market, with 900 members of all sizes and musical genres. As the advocate of the UK's independent music business, AIM provides its membership with the latest new media opportunities that are reshaping the independent music business through mobile music expansion.

"Groove Mobile is another important license for AIM to offer its membership, which will enable access to the blossoming full track OTA market for UK independent labels," stated Simon Wheeler. "This is another great opportunity for AIM labels to put their music directly in front of music fans across the world."

The licensing agreement with AIM is one in ongoing series of exciting ventures for Groove Mobile and independent music companies. By partnering with Groove Mobile, AIM is joining a long list of influential independent labels and distributors including Beggars Group, the Orchard, Digital Rights Agency, and V2, among others who are taking full advantage of Groove Mobile's expansive international footprint which includes mobile carriers such as Orange in the UK, Telenor in Norway, Telecom New Zealand, and Bell Mobility Canada.

"Groove Mobile and AIM are united in a commitment to bring music fans everywhere the tunes that they want to hear, when they want them," stated Adam Sexton, Vice President, Marketing and Product Management. "AIM and Groove Mobile are leveraging mobile music in order to bring independent artists directly to fans across the globe."

ABOUT GROOVE MOBILE

Groove Mobile is the world's leading mobile music service. Groove Mobile's Complete Music Gateway includes Full Track Mobile Downloads, Peer-to-Peer Sharing and Personalized Music Recommendations, in addition to providing Personalized and Programmed Streaming Radio, Music Subscriptions, and more. Groove Mobile powers the #1 rated mobile music service in the UK, Orange's Music Player and the first mobile music services in the US, Sprint's Music Store. Groove Mobile launched the world's first secure peer-to-peer distribution in the mobile space, with its pioneering TELL-A-FRIEND feature. Groove Mobile's direct download service is available in the US, Canada, Europe and Asia-Pacific and provides access to music from EMI, Warner Music International, V2, Beggars Group, Digital Rights Agency and The Orchard libraries.

Source: Groove Mobile

CONTACT: UK, Adam Sexton of Groove Mobile, +44 7815-295-950,
adam@groovemobile.com; or US, Bennet Ratcliff of Ratcliff Strategies,
+1-310-261-0408, bennet@ratcliffstrategies.com, for Groove Mobile

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