Evenflo Teams up With ABC's 'American Inventor' Winner to Help Make Dream a Reality

Evenflo Teams up With ABC's 'American Inventor' Winner to Help Make Dream a Reality

Car Seat Leader Will Support Development of Car Seat Invention

VANDALIA, Ohio, May 19 /PRNewswire/ -- ABC's "American Inventor" announced today that it has partnered with Evenflo Company, Inc. to further develop the program's winning invention, the Anecia Survival Capsule. Evenflo(R), an industry leader in child car seats, will work with inventor Janusz Liberkowski to help make the car seat a reality.

The Anecia Survival Capsule is a new prototype infant car seat where the baby sits inside nested spheres. In a collision, the spheres spin and shield the baby from the destructive force of the impact.

"Evenflo is committed to innovation, safety and consumer education," said Rob Matteucci, CEO of Evenflo Company, Inc. "This is an opportunity for possible safety advancements in an important product category. We're proud to partner with "American Inventor" to lend our expertise and help take Mr. Liberkowski's Anecia Survival Capsule to the next level."

Evenflo, at the forefront of car seat innovation, will take the lead on the continued development and engineering of the prototype. The goal is to take the safety seat through a rigorous development and testing process to improve the original concept.

"The journey to further develop Mr. Liberkowski's invention will be an exciting one," said Matteucci. "His passion and vision for child safety align with our commitment to deliver products that are best for baby."

Evenflo is deeply committed to assuring the safety and quality of its products. All Evenflo car seats undergo extensive analysis and rigorous testing that meets or exceeds all current U.S. Federal Safety Standards for motor vehicles. The same developmental process will be applied to the Anecia Survival Capsule.

Evenflo has been manufacturing top quality car seats for more than 40 years. Evenflo currently offers a complete line of car seats that grow with baby and meet a range of weight and age requirements. The line includes infant car seats, convertible car seats, and booster car seats.

About "American Inventor"

"American Inventor" is an exciting series from Simon Cowell and the producers of "American Idol" about the biggest search ever for America's best new invention. "American Inventor," the embodiment of the ultimate American dream, has uncovered this season's hottest new product and made one struggling inventor's dream come true. With one million dollars at stake, "American Inventor" celebrates the best in homespun American ingenuity.

"American Inventor" is the biggest search for the next great invention with wide consumer appeal ... Envision the Cabbage Patch Kids(R), George Foreman Grill(R), Post-It(R) or Rubik's Cube(R). A panel of expert judges narrows down the initial entries to a group of finalists, who are each given $50,000 to develop their product, refine it and take it to the next level. This is a show that makes the American dream come true for one person -- taking his/her idea, vision and creativity and helping to turn it into a mass produced product that will be in every American home -- but in the end it is up to America to call in and vote on which invention is worthy of the one million dollar prize.

"American Inventor's" panel of expert judges include show co-creator Peter Jones, one of the UK's most successful entrepreneurs who has created a $500 Million Business empire; Doug Hall, an inventor, bestselling author and radio host, and also the founder and CEO of Eureka! Ranch, an inventing, training and research firm; Ed Evangelista, an executive creative director at the New York headquarters of JWT; and Mary Lou Quinlan, founder and CEO of Just Ask a Woman, one of the premiere women's marketing companies in the U.S.

Hosted by Matt Gallant, "American Inventor" is produced by Simon Cowell's Syco Television LLC and FremantleMedia North America, Inc in association with Peter Jones TV. The executive producers are Simon Cowell, Cecile Frot-Coutaz, Siobhan Greene, Nigel Hall, Peter Jones and Daniel Soiseth.

Evenflo, Best for Baby

Committed to innovation, safety and comfort for more than 85 years, Evenflo has been the trusted name in everything babies need to grow, go, play and thrive. From bottles and high chairs to carriers and car seats, Evenflo creates inspired products for today's active families worldwide. Evenflo regularly taps into its Safe Baby and Toddler Council, a group comprised of experts from key areas in the field of child care, to provide product insights and research. More information can be found at http://www.evenflo.com/.

Media Contact:
Vanessa Mason
Zeno for Evenflo
312-339-7477
vanessa.mason@zenogroup.com

Jam Stewart
Zeno for Evenflo
773-562-0956
jam.stewart@zenogroup.com

Source: Evenflo Company, Inc.

CONTACT: Vanessa Mason, +1-312-339-7477, vanessa.mason@zenogroup.com, or
Jam Stewart, +1-773-562-0956, jam.stewart@zenogroup.com, both of Zeno for
Evenflo

Web site: http://www.evenflo.com/

-------
Profile: intent