Energizer Brings the Magic of Disney-Pixar's Cars Straight to Your Home

Energizer Brings the Magic of Disney-Pixar's Cars Straight to Your Home

New Energizer Promotions Offer Chance to Win Power Wheels(R) Lightning McQueen, Collect 3 CARS Characters With Built-in Launchers

ST. LOUIS, May 12 /PRNewswire-FirstCall/ -- Starting in May, Energizer is marking the upcoming release of Disney-Pixar's animated feature film, Cars, with new Cars-inspired character car launchers and flashlights. The free collectible Energizer(R) Cars launchers will be available in specially marked packs of Energizer(R) MAX(R) AA eight batteries at participating retailers nationwide while supplies last. The packages will contain one of three Cars characters: Lightning McQueen, Mater or Doc.

To further enhance the Cars experience, Energizer is also offering a new collection of Cars-inspired flashlights. The new Cars collection is focused on children and includes a flashlight with easy-to-use slide switch for little hands, three different "Pop-the-Hood" squeeze light key chain reproductions of Lightning McQueen, Mater and Sheriff, and a 2-way light that acts as both a flashlight and an area light.

In addition, Energizer is teaming up with Mattel to launch a sweepstakes where children can win their very own Fisher-Price(R) Power Wheels(R) Lightning McQueen racecar. Other prizes include Fast Talkin' Lightning McQueen, an interactive Cars replica that can be programmed to do tricks and stunts, and Super Tow Mater, a radio-controlled vehicle that brings children all the mischief of the lovable Mater. Consumers can enter to win by visiting http://www.energizer.com/cars .

"We are excited to work with Disney-Pixar to enhance everyone's movie experience," said Jeff Ziminski, Vice President Marketing, Energizer. "Kids will have a great time as they recreate the Route 66 adventure at home with these collectible launchers and flashlights, modeled after the most popular Cars characters."

About Cars

After taking moviegoers magically into the realm of toys, bugs, monsters, fish, and superheroes, the masterful storytellers and technical wizards at Pixar Animation Studios ("The Incredibles," "Finding Nemo," "Monsters, Inc.") and Academy Award(R)-winning director John Lasseter ("Toy Story," "Toy Story 2," "A Bug's Life") hit the road with a fast-paced comedy adventure set inside the world of cars. Lightning McQueen (voice of OWEN WILSON), a hotshot rookie race car driven to succeed, discovers that life is about the journey, not the finish line, when he finds himself unexpectedly detoured in the sleepy Route 66 town of Radiator Springs. On route across the country to the big Piston Cup Championship in California to compete against two seasoned pros, McQueen gets to know the town's offbeat characters -- including Doc Hudson (a 1951 Hudson Hornet with a mysterious past, voiced by PAUL NEWMAN), Sally Carrera (a snazzy 2002 Porsche voiced by Bonnie Hunt) and Mater (a rusty but trusty tow truck voiced by Larry the Cable Guy). Fueled with plenty of humor, action, heartfelt drama and amazing new technical feats, CARS opens in theaters on June 9, 2006.

About Mattel

Mattel, Inc., (NYSE:MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie(R), the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels(R), Matchbox(R), American Girl(R) and Tyco(R) R/C, as well as Fisher-Price brands ( http://www.fisher-price.com/ ), including Little People(R), Rescue Heroes(R), Power Wheels(R) and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, California, Mattel employs more than 25,000 people in 42 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow.

About Energizer

Energizer Holdings, Inc. (NYSE:ENR), headquartered in St. Louis, Missouri, is one of the world's largest manufacturers of primary batteries and flashlights and a global leader in the dynamic business of providing portable power. In addition, Energizer is the parent company of Schick-Wilkinson Sword, the second largest manufacturer of wet shave products.

Source: Energizer Holdings, Inc.

CONTACT: Jackie Burwitz 314-985-2169 Elizabeth Sedlock, 636-699-9554,
both for Energizer Holdings, Inc.

Web site: http://www.energizer.com/
http://www.fisher-price.com/
http://www.energizer.com/cars

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