Dior Rolls out the Red Carpet for Monica Bellucci Who Will Represent its Legendary Lipstick Rouge Dior

Dior Rolls out the Red Carpet for Monica Bellucci Who Will Represent its Legendary Lipstick Rouge Dior

PARIS, May 12/PRNewswire/ --

- With Photos

On Wednesday, 10 May 2006, Parfums Christian Dior announced that Monica
Bellucci has been signed up by the company to represent Dior's new
legend-in-the-making lipstick: Rouge Dior.

Dressed in Dior for the announcement, Monica Bellucci was
wearing a specially-designed John Galliano creation. This exquisitely
streamlined evening gown was made in red silk satin, embroidered with opulent
red sequins and a scattering of dazzling rhinestones, with a seductive and
dramatic red silk taffeta cape. This was the very epitomy of Rouge Dior -
glamorous, voluptuous and subtly seductive.

At the precise moment that the beautiful new Dior 'muse' blew
a kiss to a darkened Paris and the rest of the world, the city's most
beautiful monuments seemingly blushed in response - as dozens of powerful red
lights blazed onto the Palais de Chaillot, Place de la Concorde, Place
Vendôme and the glass roof of the Grand Palais.

This was an emotive occasion for everyone at Dior, as this
remarkable renaissance of Rouge Dior was staged just a few metres from the
Place de la Concorde's Obelisk, which inspired the packaging for Monsieur
Dior's original lipstick.

During the event, Claude Martinez, Chairman of Parfums
Christian Dior, paid homage to Monica Bellucci as "a great actress, a
triumphant woman and a citizen of the world". Monica Bellucci responded by
saying: "Rouge Dior is the new symbol of seduction, and I'm very proud to
represent Dior makeup around the world."

In turn, Ruth Newton Jones, Managing Director of Parfums
Christian Dior, UK & Ireland, confirmed that she believes women will see
Monica Belluci as the perfect ambassador for Rouge Dior. "She is admired for
her famously sensual lips and her supreme femininity, and she possesses a
rare blend of grace and splendour that is the hallmark of a true cinematic
icon."

Dior has had a love affair with the cinema for half a century,
and has enhanced the beauty of the world's greatest actresses over time -
from Marlene Dietrich and Lauren Bacall to Charlize Theron and Sharon Stone.

For Dior, the signing of Monica Bellucci was a dream. And for
Rouge Dior, Tyen, Parfums Dior's Artistic Director, has turned the dream into
reality, spotlighting her perfect mouth and her bewitching elegance and
sensuality in true Dior style.

The next sighting of Monica Belluci will be in Cannes, as a member of
this year's Cannes Film Festival jury, presided over by acclaimed film
Director Won Kar-Wai. Every evening between the 17th and 28th of May, she
will ascend the steps of the Palais des Festivals - and what could be more
fitting than wearing the world's most legendary red lipstick as she walks the
legendary red carpet!

Editor's Note

Rouge Dior will go on sale throughout the world on 1 September
2006, with 32 new shades that celebrate the cinema.

Pictures accompanying this release are available through the
PA Photowire. They can be viewed at www.mediapoint.press.net

Source: Christian Dior

For additional information, please contact: Sophie Peter, PR Manager, Parfums Christian Dior (UK) Ltd, Marble Arch House 66-68 Seymour Street Londond W1H 5AF, Direct Line: +44(0)20-7563-6304 Email: speter@diormail.com

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