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Wednesday, May 31, 2006

Comcast Announces Continuation of AMBER Alert Initiative Across Maryland, Virginia and Washington, D.C.

Comcast Announces Continuation of AMBER Alert Initiative Across Maryland, Virginia and Washington, D.C.

More than 1,600 Technicians and Comcast Employees are Connected with the System at One-Year Anniversary

WHITE MARSH, Md., May 31 /PRNewswire/ -- After a successful first-year partnership, Comcast announced today it will continue its innovative AMBER Alert initiative through 2006 in Maryland, Virginia and Washington, D.C. The AMBER Alert is a partnership between law-enforcement agencies and broadcasters to create an urgent bulletin in child-abduction cases.

Comcast introduced its AMBER Alert initiative in April 2005. It's the first corporate partnership of its kind in the nation, connecting more than 1,600 Comcast technicians and other field employees to the AMBER Alert network, giving the program broader reach, to back roads and crowded neighborhoods, anywhere a Comcast technician is working. Comcasters have been part of eight alerts since the partnership began one year ago.

Comcast employees with company-issued pagers and cell phones take part in this child-safety initiative. Employees are trained during orientation about this community-service aspect of their position, allowing them to become yet another set of eyes and ears to aid in the search and safe return of missing children.


"I'm an advocate of the AMBER Alert Initiative. Our kids are so precious; everybody can get involved to help save them. In Baltimore City, we're like always looking out for others. You just never know who you might be helping. It can hit close to home. The AMBER Alert program shows that Comcast cares about people's families. This partnership says, 'Your family is important to us, too.'"

John Grant, Sr., Line Maintenance Technician, Comcast Baltimore City (MD)

"Every little bit helps. In a situation where you feel so powerless, adding techs to the search allows us help out in any way we can."

Michael Lewis, Commtech, Comcast of Montgomery and Prince George's Counties (MD)

"I think it's a very good system and a good idea. This is an excellent tool to help get more people involved."

Jervon Moore, Supervisor Operations Support, Comcast of Metro Richmond (VA)

"I have a child and I would want someone to help me if my child was missing. Getting that text message through Sprint Nextel - where it describes the child and what to look for - makes me more aware, more alert. It's automatic ... my eyes are peeled for that child. It's a positive thing, the more information we have, the better we can serve. Each and every tech is watching along with the police. Together we can help resolve the situation. It's a good feeling to be part of the partnership, to be able to help."

James Pack, Maintenance Technician, Comcast Baltimore City (MD)

About Comcast

Headquartered in Philadelphia, Comcast Cable is a division of Comcast Corporation, the nation's leading provider of cable, entertainment and communications products and services. With 21.5 million cable customers, 9 million high-speed Internet customers and 1.5 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable networks and in the delivery of programming content.

Comcast's Eastern Division currently serves more than 5.6 million customers along the New York to D.C. corridor, including New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C., and Virginia, along with parts of California and Texas. The Eastern Division also founded and manages CN8, The Comcast Network, one of the nation's largest and most honored regional 24-hour diversified television networks, seen by more than seven million homes on the East Coast. The division is based in Oaks, Pennsylvania.

Source: Comcast

CONTACT: Anna Custer, Comcast, +1-410-513-3155 or

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