Yahoo! Movie Fans Get an All Access Pass Behind the Scenes of 'Mission: Impossible III'

Yahoo! Movie Fans Get an All Access Pass Behind the Scenes of 'Mission: Impossible III'

'M:i:III' Kicks Off the Summer With Exclusive Footage, Webcasts on Yahoo! Worldwide

LOS ANGELES, April 27 /PRNewswire/ -- In anticipation of the release of "Mission: Impossible III" on May 5, Paramount Pictures and Yahoo! Inc. are joining forces to provide moviegoers a wide array of special features, behind-the-scenes footage, and music and movie content. As a result of "M:i:III's" huge presence on the Yahoo! network around the world, audiences will have the chance to see exclusive video from the film's world premiere in Rome and U.S. premiere in New York; a Q&A with Tom Cruise and director J.J. Abrams; music from the film; and never-before-seen clips.

(Logo: http://www.newscom.com/cgi-bin/prnh/19991206/PARLOGO)

"Tom Cruise and J.J. Abrams are bringing a fresh, high-tech look to the 'Mission' franchise and we wanted to deliver that to Internet users in an innovative way," said Amy Powell, Senior Vice President of Interactive Marketing for Paramount Pictures. "As 'M:i:III' kicks off the summer, we've got an outstanding lineup of behind-the-scenes and live content that rivals the very biggest interactive movie campaigns. We're thrilled to be getting creative with Yahoo!."

Some of the content elements that users will find exclusively on Yahoo! include:

Exclusive Video of the World Premiere in Rome

Yahoo! Movies will give fans the chance to be a fly on the wall and treat them to a look at the world's biggest movie star prior to and at his appearance at the worldwide premiere in Rome on April 24.

Live Red Carpet Coverage from the U.S. Premiere in New York

Ever wonder what it's like to be the world's biggest movie star? Yahoo! Movies' exclusive video coverage of the May 3 U.S. premiere of "M:i:III" currently includes plans to offer a camera view from Tom's perspective as he arrives at the premiere and steps down the red carpet. In addition, Yahoo! plans to offer users the chance to ask Tom questions in real time and see his answers live from the red carpet. Tom will also be announcing the winner of the People's Premiere contest, in which one entrant will win a private screening in their hometown, attended by Cruise.

Video Interviews with Tom Cruise and J.J. Abrams

Interviews with the star and co-writer/director will provide movie fans with DVD-style commentary on exclusive clips from the movie, and also give users a sneak peak into the "Top Ten Things You Didn't Know About 'Mission: Impossible III.'" Users also had the chance to use Yahoo! Answers (http://answers.yahoo.com/), Yahoo!'s online Q&A community where real people ask and answer questions on any topic, to stump Tom Cruise on trivia from his many hit movies -- with J.J. posing the users' questions.

All content will be available on Yahoo.com as well as Yahoo! Australia, Yahoo! France, Yahoo! Germany, Yahoo! Italy, Yahoo! Spain, Yahoo! Taiwan and Yahoo! UK.

"Whether it's giving fans a movie star's perspective at a worldwide premiere or enabling them to interact with one of Hollywood's biggest stars, this program is an excellent example of where entertainment marketing on the Web is headed," said David Katz, head of sports and entertainment for Yahoo!. "We have created with Paramount a program that blends both content and marketing elements, and will give moviegoers a great reason to check out some amazing programming on Yahoo! and then go see 'M:i:III' in theaters."

In addition to the interactive elements on Yahoo!, Yahoo! Music will be the online home of the official theme song from "Mission: Impossible III," performed by Kanye West. The theme is now available to stream for free via Yahoo! Music's Launchcast Internet radio service at http://music.yahoo.com/.

Extensive Tom Cruise and 'M:i:III' content will also be available through Yahoo! Video Search at http://video.yahoo.com/.

Paramount Pictures presents a Cruise|Wagner production, "Mission: Impossible III." The film is directed by J.J. Abrams and produced by Tom Cruise and Paula Wagner from a screenplay written by Alex Kurtzman & Roberto Orci & J.J. Abrams, based on the television series created by Bruce Geller. The film stars Tom Cruise, Philip Seymour Hoffman, Ving Rhames, Billy Crudup, Michelle Monaghan, Jonathan Rhys Meyers, Keri Russell, Maggie Q, and Laurence Fishburne. The film is rated PG-13 for intense sequences of frenetic violence and menace, disturbing images, and brief sensuality.

About Yahoo!

Yahoo! Inc. is a leading global internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California.

Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

About Paramount Pictures

Paramount Pictures is part of the entertainment operations of Viacom Inc., one of the leading global entertainment content companies, with prominent and respected brands in focused demographics.

CONTACT: David Waldman Dan Berger
Paramount Pictures Yahoo! Entertainment
323-956-5503 310-907-2931
dberger@yahoo-inc.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/19991206/PARLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Paramount Pictures

CONTACT: David Waldman of Paramount Pictures, +1-323-956-5503; or Dan
Berger of Yahoo! Entertainment, +1-310-907-2931, dberger@yahoo-inc.com

Web site: http://answers.yahoo.com/
http://music.yahoo.com/
http://video.yahoo.com/

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