BET's 106 & PARK and Tom Cruise Travel to Harlem on Special Assignment to Launch '106: IMPOSSIBLE'

BET's 106 & PARK and Tom Cruise Travel to Harlem on Special Assignment to Launch '106: IMPOSSIBLE'

Cast Members Ving Rhames, Laurence Fishburne and Michelle Monaghan Join Tom Cruise, Kanye West and Many More on the Red Carpet for the Exclusive BET Premiere of MISSION: IMPOSSIBLE III

*Event Unleashes on Wednesday, May 3 @ 6:00 p.m. ET*

NEW YORK, April 27 /PRNewswire/ -- LIVE from Magic Johnson Theatres in Harlem, BET's flagship music countdown show, 106 & PARK, goes undercover as 106: IMPOSSIBLE to produce the most action packed, premiere of MISSION: IMPOSSIBLE III yet. Hosted by Big Tigger and Julissa with special red carpet correspondent, Terrance the ultimate mission will include a live remote taping of our Top 10 Live Countdown, a Lamborghini by way of boat arrival for Cruise, a celebrity red carpet, exclusive interviews, and an "Agent Ethan Hunt" top secret get away all occurring on Wednesday, May 3 @ 6:00 p.m. As long time friend of BET, and no stranger to "106," Cruise brings along cast members Ving Rhames, Laurence Fishburne, and Michelle Monaghan to promote their pulse racing action thriller.

ABOUT 106 & PARK

As BET's highest rated music series of all time, 106 & PARK has quickly become the leading music video countdown show on television. Live from New York City, the most energetic show on the planet comes fully equipped with an incredible audience and exclusive live performances. And there's more, 106 & PARK allows fans to vote for the videos that they would like to see on the countdown via the networks website: BET.com. 106 & PARK is compared heavily with MTV's TRL but the numbers show the two can't compete -- THE PARK is the number one slot among black households.

ABOUT BET

BET Networks, a subsidiary of Viacom, Inc. (NYSE:VIA)(NYSE:and)(NYSE:VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 81 million households according to Nielsen media research, and can be seen in the United States, Canada and the Caribbean. BET is the dominant African-American consumer brand with a diverse group of businesses extensions: BET.com, the Number 1 Internet portal for African Americans; BET Digital Networks -- BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, a full-scale event management and production company; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; and BET Mobile, a service venture into the lucrative world of ring tones, games and video content for wireless devices.

Visit us @ http://www.bet.com/

Source: BET (Black Entertainment Television)

CONTACT: Marcy Polanco, +1-212-975-4048, Marcy.Polanco@BET.net, or
Tricia N. Newell, +1-212-975-8230, Tricia.Newell@BET.net, both of BET

Web site: http://www.bet.com/

NOTE TO EDITORS: COVERAGE OPPORTUNITIES: For TV Crews: (May 3, 2006) - Interviews with M:i:III Cast (begins at 5 p.m.), Invited celebrities, *Photo tip sheet will be provided on the red carpet*; Photographers: (May 3, 2006) - Celebrity Arrivals (begins at 5 p.m.), Show Taping (6:00 - 7:30 p.m.); Publicists: To add client (s) to the private VIP list, please contact Marcy Polanco, 212-975-4048, marcy.polanco@bet.net, Melanie Massie, 212-975-3156, melanie.massie@bet.net; PROCESS TO REQUEST MEDIA CREDENTIALS (Please Read Carefully): * Credentials are available only to working media members for newsgathering organizations and are subject to approval by BET. All information provided is subject to verification. We would appreciate media cooperation in keeping attending coverage staff to the absolute minimum necessary to cover 106 IMPOSSIBLE. While we will try to accommodate as many media outlets as possible for this event, space is limited. Please submit your request by May 1, 2006 via email or fax to: Tricia Newell, tricia.newell@BET.net and-or Anne Williams, anne.williams@BET.net, FAX # 212- 975-5126 * IMPORTANT -- PLEASE NOTE: Security will be very tight. BET enforces a strict credentialing process and requires ALL media representatives to provide a Driver's License or Passport as proof of identification for each individual requesting credentials. Please be prepared to show one of the above government-issued forms of identification when submitting a credentials request. There will be no credentials requests forms accepted after the application deadline. * Media credentials will be distributed on Wednesday, May 3, 2006 from 3 p.m. - 5 p.m. at the media check-in station at the corner of 124th Street and St. Nicholas in Harlem. Credentials are non-transferable, and may only be picked up by the individual to which the credential is assigned. Photo identification must be shown at time of credential pick-up. * All media members must exhibit appropriate professional behavior at all times and comply with event coverage rules and parameters as dictated by BET, Paramount Pictures and Magic Johnson Theatres. Failure to do so may result in confiscation of media credentials and expulsion from the 106 IMPOSSIBLE taping. - LOCATION: Magic Johnson Theatres, 300 West 125th Street, New York, NY 10027, TICKET INFORMATION: Individuals who are interested in obtaining free tickets to attend the taping should visit www.bet.com for more information. MEDIA COVERAGE: Media credentials are available only for working media who wish to cover 106 IMPOSSIBLE. To request credentials, please contact Tricia N. Newell, (212) 975-8230, tricia.newell@bet.net; or Anne Williams, (202) 608-2063, anne.williams@bet.net. The deadline to request credentials is May 1, 2006.

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