Word Label Group Signs Exclusive Deal With Promo Only MPE

Word Label Group Signs Exclusive Deal With Promo Only MPE

Third Major Christian Label to Sign in 2006

VANCOUVER, B.C., April 26 /PRNewswire-FirstCall/ -- Destiny Media Technologies (OTC Bulletin Board: DSNY; DME 935 410 Frankfurt) is pleased to announce that it has signed an exclusive deal to provide digital distribution for Word Label Group, a subsidiary of Warner Music Group. Word Label Group is the third major Christian label to sign an exclusive agreement with Promo Only MPE in 2006, highlighting the success of the Promo Only MPE System in the Christian market.

Word Label Group will be using the Promo Only MPE System for internal, external and international distribution. Word Label Group will also issue new releases through the Promo Only MPE System to both radio and media recipients. Promo Only MPE has also created a secure web link on Word Label Group's radio pages where users will be able to download tracks securely through the Promo Only MPE System.

The Promo Only MPE System has a 98% user installed rate in the Christian radio market. 100% of the current Christian top 50 charting singles were delivered to radio via the Promo Only MPE System demonstrating the unparalleled popularity of Promo Only MPE in the Christian market.

"Word Label Group is thrilled to partner exclusively with Promo Only for our digital delivery needs," said Derek Jones, VP of National Promotion at Word Label Group. "This progressive service equips our team to better serve our friends at radio, media and beyond more effectively and efficiently, allowing them to expedite our artists' music and messages to so many."

"We are delighted to have signed this exclusive deal with Word Label Group," added Dean Ernst, director of Promo Only MPE. "To have signed another major Christian label demonstrates the virtually total adoption rate we have achieved in this market. It is pleasing to see that Promo Only MPE has taken ownership of the Christian market while establishing itself as the digital distribution system of choice for so many other different music formats."

Promo Only MPE has been leading the music industry in digital distribution in the United States since its launch in October of 2004. To date, the system has almost 7,500 individual registered users. In excess of 15,000 tracks have been distributed through the Promo Only MPE System for labels including Universal Music Group, Sony BMG, EMI Music Group and Warner Music Group. 2005 marked the partnership deal with Mediabase 24/7 monitoring service and the unveiling of the first ever digital distribution system with Spanish language capabilities, allowing it to serve the growing number of Spanish speaking radio stations and Latin label divisions in the United States. In 2006, Radio and Records announced that they will combine with Promo Only as the exclusive sales representative for the Promo Only MPE System.

Promo Only MPE is the only company to have released a Mac version of its digital distribution system. The Promo Only MPE System is the only product of its kind to feature true iPod support, by servicing Apple's AAC files. The recently released version 2.0 features a number of key upgrades including music video delivery capabilities and linear HD audio support.

Promo Only MPE is used and supported by every major broadcaster including Clear Channel, Infinity, Citadel, Cox, Cumulus, Salem Communications, Radio One, Emmis, Entercom, Sirius, Journal, ABC, DMX, CBS, Jones Radio, Yahoo, AOL, Music Choice, Disney, Univision, Westwood One, Regent, Premiere Radio, Next Media and many others.

Promo Only MPE is a partnership between Destiny Media Technologies and Promo Only.

About Promo Only

With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only (www.promoonly.com) is the world leader in subscription- based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Jim Robinson and Pete Werner founded Promo Only in 1992.

About Word

Word Label Group, comprised of Word Records, Fervent Records and Myrrh Records, is a division of Word Entertainment, a Warner/Curb company. The artist roster heralds some of today's top Christian music performers and songwriters including Amy Grant, Point Of Grace, BarlowGirl, Jaci Velasquez, Building 429, Big Daddy Weave, By The Tree, Nicole C. Mullen, Randy Travis and American Idol's George Huff. The Word Label Group leads the industry with over 50 years of music-making history.

About Destiny Media Technologies

Destiny Media Technologies, Inc. (www.dsny.com) is a leader in developing easy-to-use tools for distributing media through the internet. The company's suite of streaming and downloadable products includes: Clipstream (TM), Destiny Media Player (TM), Radio Destiny (TM), and MPE (TM). Established in 1991, the operating subsidiary is headquartered in Vancouver, Canada.

"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

Press Contacts:

Liam Collopy
Vice President
LCO - Levine Communications Office
1180 S. Beverly Dr. Third Floor
Los Angeles, CA 90035
E: lcollopy@LCOonline.com
T: 310-300-0950 x 232
F: 310-300-0951
www.LCOonline.com

Alastair Duncan
Account Executive
LCO - Levine Communications Office Inc.
1180 S. Beverly Drive Third Floor
Los Angeles, CA 90035
E. aduncan@LCOonline.com
T. 310-300-0950 x234
F. 310-300-0951
www.LCOonline.com

Source: Destiny Media Technologies

CONTACT: Liam Collopy, Vice President, +1-310-300-0950, ext. 232, or
fax, +1-310-300-0951, or lcollopy@LCOonline.com, Alastair Duncan, Account
Executive, +1-310-300-0950, ext. 234, or fax, +1-310-300-0951, or
aduncan@LCOonline.com, both of Levine Communications Office Inc.

Web site: http://www.dsny.com/
http://www.promoonly.com/

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