Up-Mobile Announces Exclusive Rights to Offer The 2006 FIFA World Cup(TM) Official Mascot TV Series For Mobile Distribution

Up-Mobile Announces Exclusive Rights to Offer The 2006 FIFA World Cup(TM) Official Mascot TV Series For Mobile Distribution

MIAMI, April 25 /PRNewswire/ -- Up-Mobile, Corp., a leading interactive mobile applications and service provider specializing in Hispanic audiences, today announced that it has acquired the exclusive mobile rights to offer Spanish-language content in the U.S. and Latin America featuring the 2006 FIFA World Cup(TM) Official Mascot TV Series.

In today's media-driven society, mascots are images fans can identify with. GOLEO VI, the Official Mascot, is a warm-hearted lion and a versatile "living" character together with his sidekick Pille, the strong-minded football; he can dance, talk, sing and make people laugh. It consists of two separate productions, the first being a live-action puppet format with 21 episodes of 40 seconds each, and the second a 3D animation made up of 24 spots of 10 seconds each.

Ready for mobile distribution, Up-Mobile plans to take full advantage of their rights to distribute the 2006 FIFA World Cup(TM) Official Mascot TV Series. Up-Mobile's Official Mascot TV Series related packages include video clips from the series, 3D animations capturing the most interesting moments of GOLEO VI's road to the 2006 FIFA World Cup(TM), all adapted to view on the go.

"A love of soccer runs deep in the veins of Latino sports fans," said George Rincon, co-founder and COO of Up-Mobile, Corp. "We're thrilled to take part in the momentum surrounding the 2006 FIFA World Cup and are proud to be the exclusive Spanish-language provider of mobile content featuring the 2006 FIFA World Cup Official Mascot TV Series in the U.S. and Latin America."

The Official Mascot TV Series is produced by Creation Club (CC) GmbH, a 100 percent subsidiary of EM.TV AG. For sponsorship opportunities please contact Marcia Grenet-Vidal at Marcia.grenet-vidal@up-mobile.com .

About Up-Mobile

Up-Mobile is a leading interactive mobile content and service provider specializing in Hispanic audiences, providing media companies, wireless carriers and advertisers with innovative value-added and revenue-generating mobile content and premium services enhancing wireless consumers experiences.

Up-Mobile is headquartered in Miami, Florida and has offices in San Diego, Mexico City, and Caracas, with interconnection and product distribution throughout the region. Some of their clients and partners are comprised of major brands and leading music publishers and wireless carriers in the Americas.

Up-Mobile is a subsidiary of Investment Media Group (IMG), a global distributor of Spanish-language television programs and filmed entertainment. For more information about Up-Mobile, visit http://www.up-mobile.com/ .

Source: Up-Mobile, Corp.

CONTACT: Dinorah de Cardenas, Dmarc Group, +1-305-305-0300, for Up-
Mobile

Web site: http://www.up-mobile.com/

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