Tribune Interactive Reports Record First Quarter Traffic

Tribune Interactive Reports Record First Quarter Traffic

Network audience jumps 32% over 2005 levels

CHICAGO, April 18 /PRNewswire-FirstCall/ -- Tribune Interactive, a division of Tribune Company (NYSE:TRB), today announced that it drew a record level of online traffic in the first quarter of 2006. According to online measurement firm Nielsen//NetRatings, Tribune Interactive (TI) sites drew an audience of 14.8 million average monthly unique visitors in the first quarter, representing growth of 32 percent above the same period in 2005.

"We're committed to delivering high-quality content, including leading news, local information, and lifestyle resources," said Brigid Kenney, Tribune Interactive senior vice president and general manager. "By visiting TI sites in record numbers, consumers are clearly sending the message that we're meeting that goal."

The TI network of more than 50 websites spans:

-- 15 news sites offering continuously updated and breaking information,
including LATimes.com, ChicagoTribune.com, Newsday.com and
BaltimoreSun.com
-- 26 television sites, including ktla.com in Los Angeles, wgntv.com in
Chicago, wpix.com in New York, wphl.com in Philadelphia and wlvi.com in
Boston
-- Entertainment and shopping resources, including TheEnvelope.com,
Zap2it.com, Metromix.com, ctnow.com and SouthFlorida.com

TI's award-winning sites provide an ideal environment in which leading marketers reach consumers, on both a nationwide basis and at a targeted local level.

"As our consumer base grows, so does the value we deliver to advertisers," noted Kenney. "From video ads and behavioral targeting to sponsored links and mobile, we'll continue to offer a full range of creative and innovative solutions to reach our audience."

For more information about Tribune Interactive, visit http://www.tribuneinteractive.com/ .

About Tribune Interactive

Tribune Interactive, a division of Tribune Company, manages the interactive operations of major daily newspapers such as the Los Angeles Times, Chicago Tribune, Newsday and their associated websites, plus all aspects of Tribune's print and online classified advertising operations. Its national classified sites include CareerBuilder.com, Cars.com and Apartments.com. With more than 50 websites overall, Tribune Interactive ranks among the nation's leading news and information networks. The sites attract more than 14 million unique visitors per month.

Source: Tribune Interactive

CONTACT: Dan Hess, VP-Strategic Marketing, Tribune Interactive,
+1-312-222-5448 (office phone), dhess@tribune.com

Web site: http://www.tribuneinteractive.com/

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