Tribeca Film Festival Turns to Jack Morton Worldwide as It Extends Its Reach

Tribeca Film Festival Turns to Jack Morton Worldwide as It Extends Its Reach

Experiential Marketing Agency to Produce Events Around Manhattan for Acclaimed Annual Film Festival

NEW YORK, April 24 /PRNewswire/ -- Since its launch in 2002, the annual Tribeca Film Festival has grown significantly -- expanding from a five-day to a 13-day festival in just five years, making it the fastest-growing North American film event.

This year, the festival will expand its footprint beyond downtown Manhattan for the first time. To maintain its unique downtown sensibility even as it heads north, the Tribeca Film Festival is partnering with experiential marketing agency Jack Morton Worldwide to produce special events, branding and interactive experiences at three AMC Loews theaters north of Tribeca, at 11th Street and 2nd Ave, 34th Street and 68th Street and Broadway.

In tandem with other event partners working with festival organizers at downtown sites, Jack Morton's uptown contributions will span a range of activities to help the festival extend both its footprint and its brand:

* To brand the uptown theatre locations as Tribeca Film Festival venues,
Jack Morton will design and install signage featuring unexpected sizing
and installation to stand out from existing theatre displays. Signage
includes monumental 10 x 30-foot banners at the 68th Street and 34th
Street venues, as well as interior signage hung in prominent and
surprising lobby locations, such as wraps that extend up walls, over
ceilings and around revolving doors. All signage clearly and colorfully
brands the theatres as part of Tribeca.

* To reinforce the festival's "neighborhood" sensibility and the
expansion of Tribeca's footprint, Jack Morton created a poster campaign
promoting the uptown venues and branding them as part of the festival.
Over 250 oversized posters announcing "You are __ steps from the
Tribeca Film Festival" will be displayed throughout the neighborhoods
and local businesses near the uptown venues.

* To enable attendees to feel a part of filmmaker culture, Jack Morton
will install video booths in both the 68th Street and 34th Street
locations. Festival attendees will have the opportunity to be recorded
quoting their favorite movie line. Resulting video clips will be
displayed in plasmas in the lobby spaces of these theatres.

* To supplement Tribeca's online presence, Jack Morton has created a
"microsite" dedicated to featuring the most timely daily festival
content, including an event photo gallery, director interviews, video
clips, film profiles and other breaking news.

Jennifer Maguire Isham, president of the Tribeca Film Festival explains, "We are delighted to have a partner like Jack Morton Worldwide to help the Tribeca Film Festival maintain its special identity even while we expand our presence and footprint."

Laura Shuler, President of Jack Morton Worldwide's US operations, commented: "The Tribeca Film Festival is a truly unique experience that celebrates one of the world's most exciting industries in one of its most exciting cities. We at Jack Morton are proud to be part of this event."

Jack Morton Worldwide is an experiential marketing agency that helps the world's leading companies improve performance, increase sales and build brands. The agency creates live events, branded environments and interactive experiences that engage, educate and entertain employee, business and consumer audiences, as well as large-scale, globally televised ceremonies such as the opening and closing ceremonies of the 2004 Olympics in Athens. Jack Morton has a staff of 600 employees throughout the United States, Europe and Asia-Pacific, and is part of the Interpublic Group of Companies, Inc. (NYSE:IPG). More information is available online at http://www.jackmorton.com/

About the Tribeca Film Festival

The Tribeca Film Festival was founded in 2002 by Robert De Niro, Jane Rosenthal, and Craig Hatkoff as a response to the attacks on the World Trade Center. Conceived to foster the economic and cultural revitalization of Lower Manhattan through an annual celebration of film, music, and culture, the Festival's mission is to promote New York City as a major filmmaking center and help filmmakers reach the broadest possible audience.

The 2006 Festival, presented by American Express, will take place from April 25 - May 7, 2006. Reflecting the festival's continued growth, it will expand this year to more neighborhoods throughout Manhattan and feature screenings, special events, concerts, a family street fair, and panel discussions. For more information, please visit http://www.tribecafilmfestival.org/

As Founding Sponsor of the Tribeca Film Festival, American Express is committed to expanding the Festival and bringing it to new audiences in compelling ways. As part of a long-term partnership with the Festival, American Express celebrates filmmakers, facilitates storytelling and is dedicated to bringing energy and business to Lower Manhattan.

The Tribeca Film Festival is pleased to announce the return of their Signature Sponsors: General Motors, Budweiser Select, WNBC, Nokia, Apple, Aquafina, Delta Air Lines, The New York Times, Bloomberg, Vanity Fair, Empire State Development Corporation/I Love New York, Brookfield Properties, the Tribeca Grand Hotel, Alfred P. Sloan Foundation. The Festival is also honored to welcome the following new sponsors to the Tribeca Film Festival: RR Donnelley, CA, AMC Loews Theatres, Jameson Irish Whiskey, Festa Internazionale di Roma.

For press inquiries regarding the Tribeca Film Festival, please contact Tammie Rosen at (212) 843-8008. For additional information on the festival please visit the press section at http://www.tribecafilmfestival.org/

Source: Jack Morton Worldwide

CONTACT: Liz Bigham of Jack Morton Worldwide, +1-212-401-7212,
liz_bigham@jackmorton.com

Web site: http://www.jackmorton.com/
http://www.tribecafilmfestival.org/

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