Pump Audio Powers Unique Musical Promotion for New Line Cinema's Take The Lead

Pump Audio Powers Unique Musical Promotion for New Line Cinema's Take The Lead

Studio Created a 'Mash-Up Music Machine' with Pump Audio Licensed Independent Music to Drive Consumer Interaction and Buzz for New Release

HUDSON VALLEY, N.Y., April 6 /PRNewswire/ -- Pump Audio, a new kind of agent for independent musicians, announced today that New Line Cinema has selected music from Pump Audio to power an innovative promotion for the movie Take the Lead. New Line Cinema created a Mash-Up Music Machine for the Web that lets movie goers create their own songs by mixing tracks across musical genres.

Take the Lead, starring Antonio Banderas and opening April 7, follows a Manhattan dance teacher who volunteers to teach ballroom dancing to a diverse group of New York inner-city high school students serving detention.

"New Line Cinema is breaking new ground by blending great independent music into an interactive experience where anyone can create a hot musical mix online," said Steve Ellis, the founder and CEO of Pump Audio. "By providing an easy way for music to be used across media, Pump Audio offers producers and editors more opportunity to meet the growing global demand for digital content."

Pump Audio worked with New Line Cinema to supply more than 50 tracks of independent music across such genres as jazz, hip hop, house, lounge and Latin. Pump Audio has a growing catalog of more than 60,000 tracks and supplies music to producers for television, advertising and interactive media.

"In Take the Lead, the students mix their hip-hop culture with the classical ballroom dancing of their teacher. The Mash-Up Music Machine puts the same type of mixing into the hands of the audience," said Aaron Sugarman, vice president of interactive marketing at New Line Cinema. "Pump Audio played a critical role by connecting us with a wide selection of high-quality digital music that was ready for use on the Web and free of copyright and licensing issues."

The Music Mash-Up Machine is available at www.taketheleadmovie.com as well as through the MySpace service at www.myspace.com/taketheleadmovie .

About Pump Audio

Founded in 2001, Pump Audio is a new kind of agent for independent musicians, digitally connecting them with buyers in the mainstream media. With Pump Audio, artists can license their music into productions without giving up any ownership, while TV and advertising producers can discover new music ready for use. With a growing catalog of tens of thousands of songs, all by independent artists from around the world, customers access music through Pump's innovative search software and delivery device, the "PumpBox." Based in Hudson Valley, New York, Pump Audio can be found on the Web at www.pumpaudio.com.

About New Line Cinema Corporation

Founded almost 40 years ago, New Line Cinema is the most successful independent film company in the world. Its mission is to produce innovative, popular and profitable entertainment in the best creative environment. In addition to the production, marketing and distribution of theatrical motion pictures, the fully-integrated studio has divisions devoted to home entertainment, television, music, theater, merchandising and an international unit. In 2005, New Line partnered with HBO to form Picturehouse, a new theatrical distribution company to release independent films. A pioneer in franchise filmmaking, New Line's Oscar-winning The Lord of the Rings trilogy is one of the most successful film franchises in history. New Line is a division of Time Warner, Inc. (TWX).

Source: Pump Audio

CONTACT: Matt Hicks of SutherlandGold Group, +1-415-722-3603, or
matt@sutherlandgold.com, for Pump Audio

Web site: http://www.pumpaudio.com/

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