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International Entertainment News

Tuesday, April 11, 2006

Orlando Company Pushing Digital Sales Beyond Apple's iTunes

Orlando Company Pushing Digital Sales Beyond Apple's iTunes

ORLANDO, Fla., April 11 /PRNewswire/ -- The 9thXchange, Inc. announces the first new media, multi-platform, all digital file marketplace backed by a unique legacy royalty system. It is the most robust offering that provides the first controlled and verifiable marketplace for the sale, re-sale and exchange of all types of digital merchandise. Unlike iTunes, The 9thXchange offers sales and re-sales between consumers of multimedia files, software, music, games, cartoons, documents, and digital memorabilia, regardless of platform, file type, or creator, thereby creating a universal trading environment.

"Now content companies can allow consumers to treat content as a "product" and to sell and re-sell their content. These companies will reap an unimaginable amount of new revenue in the very content they are now restricting," states John Bonaccorso, CEO of the 9thXchange. "We challenge content providers to think about their content in a new way. Instead of a licensed product that they need to prevent their customers from sharing and re-selling, we want them to see the enormous resale value their products can bring."

"I witnessed the battle between content companies and their customers for five years and realized that there had to be a better way for content companies to sell their content and make more money, while allowing consumers to truly own buy and re-sell that content," said Bonaccorso. "We took it upon ourselves to do something about the way digital content is bought and sold."

The 9thXchange offers companies the backend infrastructure and support to launch their own branded digital merchandise marketplace on their own web sites. Files can then be auctioned, sold, and re-sold through either the private label website or The 9thXchange's retail website (www.9thX.com). This creates cross-level marketing opportunities for all.

The 9thXchange has also been a key proponent in encouraging greater protection for content providers while granting consumers more rights as well. Working with Hollywood, Silicon Valley and major content providers, we are at the forefront of successful efforts to extend the transparency of digital content sales throughout the Internet community.

About The 9thXchange Inc.

Established in 2004, The 9thXchange, Inc. is a privately-held company that believes passionately in protecting the rights of the artist and his or her art form, while rewarding the artist and the consumer. Through innovation and commitment to the latest technologies, The 9thXchange, Inc. stands behind its reliable and secure solution and has propelled the use of the Internet as a cost-efficient and legal medium for the fair commerce of all digital works.

The 9thXchange welcomes artists, content owners, and consumers to the legitimacy of this new world. In this all inclusive digital marketplace, that combines the full rights of content owners with the ease of use demanded by today's consumers, 9thXchange believes that the true value of digital content can truly be achieved by all involved. More information can be found at www.9thXchange.com.

Source: The 9thXchange Inc.

CONTACT: Michael Dusseau, The 9thXchange, Inc., Michael@9thx.com,
+1-407-761-8846

Web site: http://www.9thxchange.com/
http://www.9thx.com/

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