Big Fish Games Partners With Sony Pictures Classics to Promote New Spring Comedy, Friends With Money

Big Fish Games Partners With Sony Pictures Classics to Promote New Spring Comedy, Friends With Money

New Advertising Technology Introduced by Big Fish Games Combines Rich Media Ads With Entertaining Gameplay

SEATTLE, April 11 /PRNewswire/ -- Big Fish Games, a leader in publishing and distribution of casual games, and film distributor Sony Pictures Classics have partnered on a groundbreaking application to promote the release of Friends With Money. This new comedy, written by Nicole Holofcener, stars Jennifer Aniston, Joan Cusack, Catherine Keener, and Frances McDormand.

The Friends With Money campaign is anchored by the Big Fish Games' custom-built FlipFlopFoto game engine that incorporates images from the movie into a challenging puzzle game. Players who solve the puzzle will immediately see the film's trailer launch in the same space. Elements of the game are modeled after those found in Big Fish Games' best-selling title, Mystery Case Files: Huntsville. The new game can be played for free at http://atlantis.bigfishgames.com/ .

This new medium combines the addictive and entertaining nature of casual puzzle games with the promotion of premium content from major movie studios. "FlipFlopFoto ads draw people in and keep their focus on the promoted movie content for periods exceeding 15 minutes per movie trailer," said Steve Udd, Director of Advertising at Big Fish Games. "Unlike other ambient in-game ad programs, the campaign content is the focus of the game."

Big Fish Games has applied for a patent for the innovative FlipFlopFoto puzzle, which takes advantage of the latest state of the art rich media technology to deliver advertising messages to millions of Internet users in a unique and entertaining way.

"We're very excited to be partnering with Big Fish Games for this campaign," said Carmelo Pirrone, Senior Vice President, Marketing, for Sony Pictures Classics. "Our goal was to simultaneously entertain and engage our audience, and this memorable and fun method of delivery does just that."

Sony Pictures Classics is sponsoring a free weekend on Big Fish Games' Atlantis Online Community ( http://atlantis.bigfishgames.com/ ) to take place April 7-9. During this time, premium features normally reserved for paying subscribers, will be available to all visitors.

Friends With Money opens April 7 in select cities and everywhere April 21. For more information about the film, visit www.friendswithmoneymovie.com.

About Big Fish Games

Big Fish Games, Inc., a developer, publisher, and distributor of casual, family-friendly games, has one of the biggest and highest quality game catalogs on the Internet with over 300 titles, a global network reach of over 25 million monthly unique users, and distribution partners such as Nickelodeon and iVillage.com. Through the efforts of a network of more than 300 game development partners, Big Fish Games offers consumers "A New Game Every Day" and makes acquiring and playing internet delivered downloadable and online games a safe, easy and reliable experience.

Big Fish Games has emerged as one of the world's largest and fastest-growing casual game destinations as measured by unique monthly users via comScore Media Metrix 2005 traffic reports. With help from leading game sites like Big Fish Games, Yahoo, Microsoft's MSN Games, Electronic Arts' Pogo, and AOL Games, the online games industry has grown from obscurity to a thriving, rapidly-growing market. Online games revenue reached $700 million in 2004 according to reports from IDC, a global market intelligence and advisory firm, and is projected to grow to $2.2 billion by 2008.

Big Fish Games, "Where the World Goes to Play." Visit Big Fish Games at http://www.bigfishgames.com/ .

Source: Big Fish Games, Inc.

CONTACT: Steve Udd of Big Fish Games, +1-206-213-5753, ext. 158, or
steve@bigfishgames.com

Web site: http://www.bigfishgames.com/

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