Netflix Introduces Comical New Creative to On-Air Line-Up

Netflix Introduces Comical New Creative to On-Air Line-Up

New 30-Second Spots Extend 'Movie Waiting for You at Home' Campaign on Network and Cable TV

LOS GATOS, Calif., April 20 /PRNewswire-FirstCall/ -- Netflix (NASDAQ:NFLX), the world's largest online DVD rental service, today introduced new creative that extends the brand's "There's A Movie Waiting for You at Home" television advertising campaign. Three new 30-second spots that entertainingly highlight the ease and convenience of the company's subscription service will begin airing nationally on April 24, 2006.

A spot entitled "Gangster" features actor Tony Sirico of "The Sopranos" fame. Sirico portrays a gangster who comically "encourages" a homeowner to sign up for Netflix. The homeowner's wife puts her two cents in, at her peril.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060420/SFTH007-a )

A spot called "Office" features an exchange between two co-workers, one of whom is already a Netflix member. The member reflects that he probably has a movie waiting for him at home and he does indeed, as a gladiator is giving his wife a massage at that exact moment.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060420/SFTH007-dhttp://www.newscom.com/cgi-bin/prnh/20060420/SFTH007-c )

There is a second ending to the "Office" spot that will be alternated throughout the flight to keep viewers guessing. The second ending reflects that a movie is waiting at home as a spy hangs suspended in the member's living room.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060420/SFTH007-b )

The national TV campaign is airing across day parts on both network and cable television. The new creative joins the current rotation of existing spots which feature foreign, war and suspense themes in genre-oriented ads.

"The new creative refreshes the national campaign that brings to life both the Netflix service and the enjoyment of movies," said Neve Savage, vice president of marketing for Netflix.

The creative was developed by Goodby Silverstein and Partners, San Francisco. Copies of the new "There's a Movie Waiting for You at Home" spots are available for review.

Netflix is the world's largest online movie rental service, providing more than four million subscribers access to over 60,000 DVD titles. The company offers a variety of subscription plans, starting at $9.99 a month. There are no due dates, no late fees and no shipping fees. DVDs are delivered for free by the USPS from regional shipping centers located throughout the United States. Netflix can reach more than 90 percent of its subscribers with generally one business-day delivery. Netflix offers personalized movie recommendations to its members and has more than one billion movie ratings. Netflix also allows members to share and recommend movies to one another through its Friends(SM) feature. For more information, visit www.netflix.com.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060420/SFTH007-a
NewsCom: http://www.newscom.com/cgi-bin/prnh/20060420/SFTH007-b
NewsCom: http://www.newscom.com/cgi-bin/prnh/20060420/SFTH007-c
NewsCom: http://www.newscom.com/cgi-bin/prnh/20060420/SFTH007-d
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Netflix, Inc.

CONTACT: Bronagh Hanley of Netflix, Inc., +1-408-540-3916, or
+1-408-234-3125, or bhanley@netflix.com

Web site: http://www.netflix.com/

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