LiveWorld Selected to Provide Online Community Services for TV Guide.com

LiveWorld Selected to Provide Online Community Services for TV Guide.com

TV Guide's Watercooler TV Community Launches on Platform Provided by Leading Online Community Agency

LOS GATOS, Calif., April 20 /PRNewswire-FirstCall/ -- LiveWorld, Inc. (Pinksheets: LVWD.PK), a leading online community agency, announced today that TV Guide Online has selected LiveWorld as the provider of its new community services collectively know as The Watercooler, to be featured on www.tvguide.com. The first phase of these services launched during April at http://community.tvguide.com/ .

"TV Guide has been a daily part of the life of the American community for decades. With the launch of this new area of our site, we're happy to bring television fans together to discuss their favorite shows and characters as part of a living social network on the web," said Paul Greenberg, General Manager TV Guide Online. "We chose LiveWorld's Community Center platform and skills at managing and moderating communities as the best of breed solution for TV Guide and our community."

The first phase of the services being provided by the community area of TVGuide.com includes columnist blogs, member blogs, member expressive profiles and social networking services, with more to come throughout the year.

"TV Guide has a deep understanding that the television experience goes beyond the box and to the fabric of how Americans relate to each other and their daily lives as a community," said Peter Friedman, Chairman & CEO of LiveWorld. "The TV Guide community is indeed the online watercooler: expression, conversation and social networking for everything TV-the shows, the movies, the news, the gossip, and most important, our daily lives and relationships intertwined together with this medium."

About LiveWorld, Inc.

LiveWorld is a leading full service online community agency that creates, operates, and manages loyalty marketing, customer support, and business intelligence communities based on the Company's unique community applications platform and strategic community model. LiveWorld solutions enable Fortune 1000 companies to strengthen customer relationships, increase revenues, and reduce costs. Clients include companies such as America Online, A&E Television Networks, AOL UK, BEA Systems, eBay, The Campbell Soup Company, Discovery Communications, Dove, HBO, Intel, Intuit Inc., MINI Cooper USA, PayPal, QVC, Slim-Fast, Tulane University, TV Guide, The Walt Disney Company, and Warner Brothers. LiveWorld is headquartered in Los Gatos, California and deploys its services in over 30 country-language combinations.

Safe Harbor" Statement Under The Private Securities Litigation Reform Act:

This press release contains forward-looking information concerning LiveWorld's future expectations, forecasts and prospects. These statements include those regarding LiveWorld's current or future financial performance including, potential revenue. Actual results may differ materially from those expressed in the forward looking statements made by LiveWorld as a result of, among other things, the state of the economy, LiveWorld's ability to successfully deliver upon its contractual commitments, clients continuing their ongoing relationships with the Company, LiveWorld's ability to acquire new customers, changing accounting treatments, and other risks applicable to the Company. (See the Company's Q3, 2002 10Q filing for a list that includes other possible risk factors.)

Source: LiveWorld, Inc.

CONTACT: Peter Friedman of LiveWorld, Inc., 800-514-2060, or
friedman@liveworld.com

Web site: http://community.tvguide.com/
http://www.liveworld.com/

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