NASDAQ TV Commercials Feature Directed Electronics

NASDAQ TV Commercials Feature Directed Electronics

VISTA, Calif., April 7 /PRNewswire-FirstCall/ -- Directed Electronics, Inc., (NASDAQ:DEIX) the largest designer and marketer of consumer branded vehicle security and convenience systems in the United States based on sales, and a major supplier of home audio, mobile audio and video, and satellite radio products, is pleased to announce that the NASDAQ Stock Market is currently running television commercials that feature Directed Electronics. The 30-second spots are airing on CNBC, Fox News, Bloomberg and CNN through the fourth week in May.

The NASDAQ commercial features the CEOs of Whole Foods Market, Juniper Networks and Directed Electronics, all companies that are traded on the NASDAQ. Other spots currently airing in the NASDAQ campaign include CEOs from companies like Oracle, Comcast, Autodesk, Symantec and Cadence.

According to Jim Minarik, President and CEO of Directed Electronics, "Obviously we feel honored to be included in such good company, with some of the most respected corporations in America. We also believe this commercial, which is scheduled to run hundreds of times in the next two months, will elevate awareness of Directed Electronics among investors."

For more information about Directed Electronics, please visit www.directed.com.

About Directed Electronics

Directed Electronics is the largest designer and marketer of consumer branded vehicle security and convenience systems in the United States based on sales and a major supplier of home audio, mobile audio and video, and satellite radio products. As the sales leader in the vehicle security and convenience category, Directed offers a broad range of products, including security, remote start, hybrid systems, GPS tracking and navigation, and accessories, which are sold under its Viper(R), Clifford(R), Python(R), and other brand names. In the home audio market, Directed designs and markets award-winning Definitive Technology(R) and a/d/s/(R) premium loudspeakers. Directed's mobile audio products include speakers, subwoofers, and amplifiers sold under its Orion(R), Precision Power(R), Directed Audio(R), a/d/s/(R), and Xtreme(R) brand names. Directed also markets a variety of mobile video systems under the Directed Video(R), Directed Mobile Media(R) and Automate(R) brand names. In August 2004, Directed began marketing and selling certain SIRIUS-branded satellite radio products, with exclusive distribution rights for such products to Directed's existing U.S. retailer customer base. Other trademarks, service marks and trade names appearing in this release are the property of their respective holders.

Source: Directed Electronics, Inc.

CONTACT: Kennedy Gammage, Corporate Communications Manager of Directed
Electronics, +1-800-876-0800, ext. 1225, ken.gammage@directed.com

Web site: http://www.directed.com/

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