MTV Unveils the New 'Discover and Download'

MTV Unveils the New 'Discover and Download'

Artic Monkeys, Rick Ross, Da Backwudz, Flyleaf and Cheyenne get the multi- platform treatment across MTV, MTV2, mtvU, MTV.com and MTV Overdrive

NEW YORK, April 17 /PRNewswire/ -- MTV today unveiled the evolution of "Discover and Download", a new multi-platform emerging artist designation that lives and breathes new music across every MTV screen. The new line up of "Discover and Download" will feature breaking artists Artic Monkeys, Da Backwudz, Flyleaf, Cheyenne and Rick Ross. It all kicks off on Monday, April 17th with the launch of a "Discover and Download" show on MTV Overdrive.

By taking advantage of all MTV platforms which include MTV, MTV2, mtvU, MTV.com, mtvU Uber and MTV Overdrive, "Discover and Download" will become a new music resource for every music fan to enjoy and get to know these new faces on a deeper and broader scale. "Discover and Download" will offer fans of these artists free promotional downloads, exclusive live performances, interviews, videos, photos, full live performances on wireless and more.

Some of the other highlights of "Discover and Download" include:

On Monday, April 17th, Ampd' Mobile will begin featuring full "Discover and Download Live" performances from the Arctic Monkeys teasing to the TV and on-line premiere of a special Arctic Monkeys "Discover and Download Live" on Friday, April 21st at 11pm ET on MTV2. The show will feature tracks from their breakthrough first album, as well as an exclusive unreleased track.

Free promotional downloads available for ninety days of:

Arctic Monkeys "Fake Tales of San Francisco" (exclusive Discover and Download Live performance)

Cheyenne - "Hanging On" (exclusive Discover and Download Live performance)

Da Backwudz - "I Don't Like The Look Of It"

Flyleaf - "I'm So Sick"

Rick Ross - "Hustlin'"

"Discover and Download Live" performances by Artic Monkeys, Cheyenne and Da Backwudz available exclusively on MTV Overdrive (www.overdrive.mtv.com).

"Discover and Download" originally premiered on MTV2 in February 2005 as a weekly half-hour video program that gave viewers the opportunity to check out the hottest new artists and download their music for free after every show. Artists who were previously featured on "Discover and Download" include: Avenged Sevenfold, Daddy Yankee, Arcade Fire, and Matisyahu. The video version of "Discover and Download" was born out of the hugely popular performance based version of the show, "Discover and Download Live", which debuted in July 2004 and featured performances by My Chemical Romance, Saul Williams, Akon, Secret Machines and Ambulance LTD. After each show, viewers were given the opportunity to download MP3's of the exclusive live performance featured on the show.

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Source: MTV

CONTACT: Melissa Barreto, +1-212-846-7226, or
Melissa.Barreto@mtvstaff.com, or Dave French, +1-310-752-8110, or
David.French@mtvstaff.com, both of MTV

Web site: http://www.mtv.com/

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