MLB Advanced Media and Ensequence Unveil Revolutionary New Video Technology Enabling Fans to Watch up to 6 Games Simultaneously

MLB Advanced Media and Ensequence Unveil Revolutionary New Video Technology Enabling Fans to Watch up to 6 Games Simultaneously

NEW YORK and PORTLAND, Ore., April 10 /PRNewswire/ -- MLB.com, the interactive media and Internet company of Major League Baseball, is offering baseball fans around the world a revolutionary new way to watch the game. For the first time ever, fans are able to watch six live games simultaneously on one screen with selectable audio, statistics and the ability to click to any one game on full screen.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060410/NYM122-a )
(Photo: http://www.newscom.com/cgi-bin/prnh/20060410/NYM122-b )

The new MLB.com application also alerts fantasy baseball league players when live games involving their fantasy players and teams are available. During times when live games are not available, fans can watch on-demand games, outtakes from the previous night's games and interactive long-form advertisements. MLB.TV Mosaic will be available to MLB.TV subscribers free at MLB.com next week. A demonstration of this exciting new feature is available on MLB.com today.

MLB.com has partnered with Ensequence, a leading provider of interactive TV authoring software and services, to bring this new feature to fans. "MLB.com has been the recognized leader in broadband TV content since 2002, and we're proud they selected us to deliver the richest multimedia experience sports fans have ever seen," said Dalen Harrison, Ensequence president and CEO. "We've raised the bar for broadband TV by giving MLB.com subscribers the option to watch up to six live games on one screen, which has never been done before. With this application, we're taking everything we've perfected about interactive TV over the past six years to broadband TV."

Ensequence will demonstrate the live application April 9-11 at booth 2113 at The National Show in Atlanta.

Ensequence technology is the first to enable seamless portability between interactive TV and broadband TV environments, which allows MLB.com to easily migrate its broadband content to multiple delivery platforms -- giving baseball fans content when they want it, on the device they prefer. The application is powered by Ensequence on-Q(R) Ready Broadband Edition, which supports Windows Media video content for Windows XP with MPEG4 support for Windows XP and Macintosh OS X coming soon.

About Ensequence (http://www.ensequence.com/)

Established in 2000, Ensequence is the leading provider of interactive TV software used to create, manage and broadcast interactive shows and commercials. Ensequence on-Q(R) software suites and professional services deliver cross-platform interactive TV capabilities to broadcasters, advertising agencies and operators worldwide. Leaders in interactive TV rely on Ensequence software and services to create and broadcast their interactive TV shows and commercials, including the BBC, MTV Networks UK & Ireland, the Disney Channel, BSkyB, Sky Sports and DISH Network. For more information about Ensequence, visit http://www.ensequence.com/.

About MLB Advanced Media, L.P.

Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and internet company of Major League Baseball. MLBAM manages the official league site, http://www.mlb.com/, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live and archived radio broadcasts of every game, live and archived video webcasts of entire games, pitch-by-pitch enactment of games, and hosted post-game video highlight shows. MLB.com offered more live events on the Internet than any other website in the world.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060410/NYM122-a
http://www.newscom.com/cgi-bin/prnh/20060410/NYM122-b
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN4,5
PRN Photo Desk, photodesk@prnewswire.com
Source: MLB Advanced Media, L.P.

CONTACT: Aslam Khader, Vice President, Marketing and Strategy for
Ensequence, +1-503-416-3807, aslam.khader@ensequence.com; or Bruce Jacobs,
Senior Account Executive of Weber Shandwick for MLB Advanced Media,
+1-425-452-5424, bjacobs@webershandwick.com; or Jim Gallagher of MLB.com,
+1-212-485-3182, cell - +1-914-953-1103, jim.gallagher@mlb.com

Web site: http://www.mlb.com/
http://www.ensequence.com/

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