Land Rover 'Goes Beyond' With New Broadband TV Channel Powered by Narrowstep(TM) Inc

Land Rover 'Goes Beyond' With New Broadband TV Channel Powered by Narrowstep(TM) Inc

First Broadband TV Channel Launched by Major Automotive Brand

LONDON and NEW YORK, April 12 /PRNewswire-FirstCall/ -- Narrowstep(TM) Inc (BULLETIN BOARD: NRWS) , the TV on the Internet Company, announced that Land Rover launched a new 24/7 broadband TV channel using the Company's unique Television Operating System(TM) (telvOS(TM)). The 'Land Rover Go Beyond' channel will be dedicated to the spirit of adventure and features Land Rover VIPs such as Maria Sharapova, sailor Sir Robin Knox-Johnston, England Rugby International, Lawrence Dallaglio and celebrity photographer, Richard Young.

Content rich and fully interactive, Go Beyond launched today at the New York International Auto Show and focuses more on lifestyle than cars, and is the first broadband TV channel to be launched by a car company. The project has been developed by MindShare, a global media investment management company and its associative marketing group, MindShare Performance.

Phil Popham, Managing Director of Land Rover, said, "Go Beyond is about going beyond personal boundaries and experiencing adventure in its many forms. It amplifies the core brand promise of Land Rover to 'Go Beyond.' It will also enhance our dealer environments, and work in tandem with our landrover.com website to drive sales and further improve customer loyalty."

Mr. Popham continued, "The aim is to suit everybody's idea of going beyond. It is certainly not a motoring channel, although you can find out about our Land Rover range of vehicles -- and many of the adventures will feature Land Rovers. For some, off-roading in Africa will be their idea of going beyond. For others, it may be experimenting with new and exotic cuisine or staying in an extraordinary luxury hotel."

Narrowstep CEO Steve Beaumont commented, "We're delighted that such a prestigious brand as Land Rover has chosen Narrowstep's tried and tested telvOS to deliver its global message. This is a tremendous initiative for the motor industry and will undoubtedly prove enormously successful for Land Rover and its Go Beyond strategy."

Gera Sulinska, Managing Partner at MindShare said, "We are delighted that Land Rover embraced our vision to create a brand destination on what is a truly global scale. I can see a time in the next five years when this will be a standard communications platform for all major brands."

Go Beyond TV will consist of six unique channels ranging from travel, to amazing Land Rover off-road journeys, food and wine, people and places. The content will be premium, contemporary and adventurous -- three of the cornerstones of the Land Rover brand. The channel will be launched initially in English, reflecting Land Rover's strength in markets such as the USA, UK, Australia and South Africa, but other languages will be rolled out in due course.

Go Beyond TV launches in New York offering a variety of original material from the Discovery Channel and sponsored partners including Born Free, Biosphere Expeditions and the Royal Geographical Society. Go Beyond TV reflects a distinctive, premium, glossy, 'magazine style' form of programming which reflects the community of people who live the Land Rover brand. New content will be added every month, and in addition there will be live broadcasts (from, for example, motor shows) and updates from special events. This will include the Land Rover G4 Challenge, which begins in Thailand on April 23rd.

The Go Beyond channel will be on show at Land Rover dealerships and major motor shows, though anyone can access it online via a Go Beyond link at www.landrover.com .

About Narrowstep(TM) Inc

Narrowstep(TM) Inc (BULLETIN BOARD: NRWS) is a leading provider of Internet-based video-content delivery (TV on IP). Narrowstep's product and service offerings enable customers to distribute channels of video-based content and provide related services over the Internet. The Narrowstep system, telvOS(TM) (Television Operating System(TM)), enables comprehensive delivery of video content and television-like programming to mobile, wireless, Internet, broadband and broadcast services. The Narrowstep system enables owners and users of video content to reach audiences by 'narrowcasting' -- targeting delivery of specific content to interested groups. Narrowstep provides services to clients in the United Kingdom, the United States, and various other countries throughout the world, including Germany, Sweden and the Netherlands. To learn more, visit www.narrowstep.com.

For further information please contact:

Andria Allan
Narrowstep
Tel: +44 7810 283098
Email: aallan@narrowstep.com

Jesse Deal (investors)
Allen & Caron
Tel: 212 691 8087
Email: jesse@allencaron.com

Source: Narrowstep(TM) Inc

CONTACT: Andria Allan of Narrowstep, +44 7810 283098,
aallan@narrowstep.com; or Investors, Jesse Deal of Allen & Caron,
+1-212-691-8087, jesse@allencaron.com, for Narrowstep(TM) Inc

Web site: http://www.narrowstep.com/
http://www.landrover.com/

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