Jon Stewart, Alec Baldwin, Joan Allen and Author Jim Jinkins to 'Speed Read' for Charitable Book Donation

Jon Stewart, Alec Baldwin, Joan Allen and Author Jim Jinkins to 'Speed Read' for Charitable Book Donation

NOGGIN Announces New National Literacy Campaign, 'Get Ready To Read' and

Partners with First Book and Time Warner Cable to Generate Books for At-Risk

Children

WHO / WHAT: NOGGIN, First Book and Time Warner Cable team up for NOGGIN's
"Get Ready To Read Challenge" to help generate one million
books for at-risk children. NOGGIN to announce early literacy
campaign and celebrate the launch of the new series, Pinky
Dinky Doo.

The three-tiered event will include:

* Storytime: Author and series creator Jim Jinkins reads a
Pinky Dinky Doo story to preschoolers in need from New
York's PS111.

* Speed Read Challenge: Celebrities compete in "speed reads"
for charity as NOGGIN pledges books to local preschools in
partnership with First Book, for every word read during
each 15 second turn.

* "Sneak Peek" Screening: The preschoolers from PS111 will be
the first to see NOGGIN's new series Pinky Dinky Doo.

Pinky Dinky Doo, NOGGIN's first original series dedicated to
enhancing early literacy, is based on the popular book series
by Jim Jinkins (Doug and PB&J Otter). The series will debut on
NOGGIN with a simulcast on sister network Nick Jr. on Monday,
April 10 (12:00 p.m. - 12:30 p.m., ET/PT).

WHERE: BORDER'S BOOK STORE
Time Warner Center at 10 Columbus Circle, 2nd floor, New York
City

WHEN: THURSDAY, APRIL 6
EVENT: 10:30 AM - 11:30 AM / PRESS CHECK-IN: 10:00 AM

PRESS / PHOTOGRAPHERS MUST RSVP TO BE ADMITTED (see below)

BACKGROUND:
NOGGIN is available locally on Time Warner Cable channel 129.

Pinky Dinky Doo is a co-production with Sesame Workshop (the non-profit educational organization behind Sesame Street and Dragon Tales) and Cartoon Pizza's Jinkins and David Campbell (Stanley and JoJo's Circus). It's about a pink-haired girl whose brain expands to enormous proportions when she has a great big idea-but only in her imagination, of course!

First Book is a national nonprofit organization with a single mission: to give children from low-income families the opportunity to read and own their first new books. First Book has distributed more than 40 million new books to children in need in hundreds of communities nationwide.

NOGGIN, the commercial-free, educational network for preschoolers owned by Nickelodeon, currently reaches 48 million households via cable, digital cable and satellite TV. NOGGIN, which airs from 6:00 a.m. to 6:00 p.m. (ET), is like preschool on tv, with educational programming both on-air and online at http://www.noggin.com/. NOGGIN and all related titles, characters and logos are trademarks of Viacom International Inc.

CONTACTS: Sharyn Traub, NOGGIN - (212) 846-6381 / Jodi Davis, NOGGIN -

(212) 846-5981

PRNewswire -- April 6

Source: NOGGIN

Web site: http://www.noggin.com/

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