G4 + E3 = 5 Days of Blowout Coverage of the Biggest Videogame Event in the World, as E3 Hits Los Angeles May 9-12

G4 + E3 = 5 Days of Blowout Coverage of the Biggest Videogame Event in the World, as E3 Hits Los Angeles May 9-12

Network Goes Live to the L.A. Convention Center for Dramatically Extended Weeklong Coverage, Featuring Three Hours a Day of Live Programming Hosted by 'Attack of the Show's' Kevin Pereira and X-Play's Adam Sessler and Morgan Webb

LOS ANGELES, April 10 /PRNewswire/ -- Combining the high stakes of the Super Bowl, the excitement of the Oscars and the mania of March Madness, E3 -- the premiere event in the videogame universe -- hits Los Angeles May 9-12, and G4 will be in the thick of the action with three hours a day of live, up-to-the-minute coverage. The network's weeklong coverage begins with a special one-hour E3 Preview edition of "Attack of the Show," followed by four days of extensive live programming from the Los Angeles Convention Center. Attack of the Show E3 Preview airs Monday, May 8 at 7:00 PM ET/PT. Four three-hour E3 06 Live "Attack of the Show" Specials will air Tuesday through Friday, May 9-12, from 6:00 PM to 9:00 PM ET/PT.

The Electronic Entertainment Expo (E3), is the world's premiere trade event exclusively dedicated to showcasing interactive entertainment and educational software and related product. The worldwide annual focal point for the computer and video game industry, E3 draws tens of thousands of professionals to experience the future of interactive entertainment. The most influential people leading the most innovative companies in the business attend E3 to showcase and see groundbreaking new technologies and never-before-seen products for computers, video game consoles, handheld systems and the Internet.

G4's viewers look to the network for exclusive coverage, live demos of the brand-new games and cutting-edge technology, and answers to the burning questions surrounding the industry's biggest names: Will Nintendo Revolution truly be as revolutionary as gamers hope it will be? Do Microsoft's new games for the Xbox 360 live up to the excitement surrounding last year's release of the console itself? And what's the latest on Sony's PlayStation 3 -- will there be further delays, or is it destined to dominate this holiday season?

"E3 is just the kind of full-throttle experience that G4 thrives on, and that's why we are significantly increasing our coverage this year, offering a deeper, richer E3 experience with weeklong coverage and three hours a day of live programming," says Neal Tiles, President of G4. "No one covers the videogame industry like G4 does: We've got knowledgeable, passionate gamers on both sides of the camera. E3 is the event of the year for us, and we are rising to the occasion by dramatically amping up our in-the-trenches coverage, putting viewers right in the middle of the convention floor."

The network's programming schedule begins on Monday, May 8, and lasts all week:

* Monday, May 8: "Attack of the Show" E3 Preview
This special edition of "Attack of the Show" -- G4's inside track to the
newest tech, the hottest games, and the fastest-breaking news -- is a
one-hour behind-the-scenes look at what to expect from E3, including
trends, predictions and previews of the latest hardware and games.

* Tuesday, May 9: E3 06 Live "Attack of the Show" Special
Hosts Kevin Pereira of "Attack of the Show" and Adam Sessler and Morgan
Webb of G4's X-Play -- all knowledgeable industry experts and passionate
gamers themselves -- take to the floor of the Los Angeles Convention
Center for three hours of live programming. Pereira, Sessler and Webb
introduce world premiere videos of some of the most anticipated titles of
the year, as well as coverage of major press conferences from Microsoft,
Sony and Nintendo as they reveal the games and hardware they've been
keeping under wraps all year.

* Wednesday through Friday, May 10-12: E3 06 Live "Attack of the Show"
Specials
Pereira, Sessler and Webb return to the convention floor for three hours a
day of live programming, providing up-to-the-minute coverage of all the E3
madness: the booth babes, the fan boys, the free swag, the crazy costumes,
and -- oh yes -- the games.

In three hours of live daily coverage, Pereira, Sessler and Webb will analyze all the information coming from the show floor, with candid opinions of everything they see and play.

About G4

G4 launched in April 2002 and is now available in 56 million cable and satellite homes nationwide. The #1 podcasted cable network in America and a leader in VOD, G4's programming includes breaking video game industry news, trends, reviews, the hottest games and gear, celebrity interviews and insider opinions. Targeting the male 18-34 audience, G4 is the last word on games, technology, animation, interactivity, the Internet and broadband. The company is headquartered in Los Angeles and is owned by Comcast Corporation. To learn more, log onto www.g4tv.com.

Source: G4

CONTACT: Frances Byrne, +1-650-579-4777, byrne@email.com, for G4; or
Jenny Snegaroff, +1-310-474-7717, jennysnegaroff@earthlink.net, for G4

Web site: http://www.g4tv.com/

NOTE TO EDITORS: Artwork available upon request

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