Changes in Azteca America Management to Further Strengthen the Network

Changes in Azteca America Management to Further Strengthen the Network

- Luis Mariano Cortes Appointed Chief Financial Officer -

- Hector Romero Designated Director of Affiliate Relationship -

MEXICO CITY, April 27 /PRNewswire-FirstCall/ -- TV Azteca, S.A. de C.V. (BMV: TVAZTCA; Latibex: XTZA), one of the two largest producers of Spanish- language television programming in the world, announced today appointments oriented to further enhance Azteca America, the company's broadcast television network focused on the US Hispanic market.

"Azteca America is a priority in TV Azteca's growth strategy, and consistent with it, we are placing top executives in areas of great responsibility at the network," said Adrian Steckel, President and CEO of Azteca America. "Both, Luis Mariano and Hector have worked under the leadership and tutelage of our Chairman, Luis J. Echarte, for many years and have proven experience in media, and an unparalleled track record in our business in Mexico, in line with the high expectations we have set for Azteca America."

Mr. Cortes was Director of Finance at TV Azteca for five years, and he was also responsible for the relationship with affiliates for another three years. In the last function he increased the network's coverage in a remarkable way, going from four affiliate stations, with a third of the US Hispanics covered, to 43 stations, reaching national network status according to Nielsen.

The increase in coverage was accomplished through the affiliation of over the air stations in Hispanic markets, and through agreements with pay television systems, entailing no capital investments from TV Azteca.

With respect to Hector Romero, he was Director of Strategic Information of Grupo Salinas for four years, analyzing the economic sectors where the companies of the Group operate, which has been key for the strategic direction and long term planning of the companies.

Mr. Romero also had an outstanding role in handling investor relations for different companies of the Group, and has been instrumental in the formation and development of Fundacion Azteca America, one of the most important philanthropic institutions dedicated to US Hispanics.

"Executives with superior performance in front of the operations of Azteca America, together with our world class content and the extensive and growing coverage of the network, generate solid expectations of revenue and profitability for our business in the US," added Mr. Steckel.

Company Profile

TV Azteca is one of the two largest producers of Spanish-language television programming in the world, operating two national television networks in Mexico, Azteca 13 and Azteca 7, through more than 300 owned and operated stations across the country. TV Azteca affiliates include Azteca America Network, a new broadcast television network focused on the rapidly growing US Hispanic market, and Todito, an Internet portal for North American Spanish speakers.

Except for historical information, the matters discussed in this press release are forward-looking statements and are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. Risks that may affect TV Azteca are identified in filings with securities authorities.

Source: TV Azteca, S.A. de C.V.

CONTACT: Investor Relations: Bruno Rangel, +52-55-1720-9167,
jrangelk@tvazteca.com.mx, or Press Relations: Tristan Canales,
+52-55-1720-1441, tcanales@gruposalinas.com.mx, or Daniel McCosh,
+52-55-1720-0059, dmccosh@tvazteca.com.mx, all of TV Azteca, S.A. de C.V.

Web site: http://www.tvazteca.com.mx/

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