CBS Sports' Doug Towey and Graphic Designer Micha Riss to Present at the C4-Sports Technology Conference

CBS Sports' Doug Towey and Graphic Designer Micha Riss to Present at the C4-Sports Technology Conference

HUNT VALLEY, Md., April 18 /PRNewswire/ -- CBS Sports' Creative Director Doug Towey and Flying Machine Co-founder and Creative Director Micha Riss will partner to deliver a keynote presentation at the Sports Media and Technology Conference, presented by C4-Sports and produced by Future Media Concepts (FMC), on July 19 at the Las Vegas Convention Center (LVCC).

Their keynote address, "Technology and Design: A Vital Harmony," will address the integral elements of the broadcast screen: technology and design. Towey and Riss will discuss how content creators can deal with the restrictions that accompany today's established display technologies, and reach their content goals in the process. Riss will also be presenting an additional session on the 19th for the conference's Creative Content Creation track.

"TV sports is the foremost arena for the fusion of high technology and high design. Programming requires information that is pleasing to the eye, but that conforms to the requirements of the equipment being used," Towey said. "That doesn't mean that designers' visions can't become realities; we'll suggest it means seeing the vision through the technology."

Currently, many of the significant graphics programs and image-generating devices used by production and graphic design teams are "template-driven," meaning templates are constructed into which all material is forced to fit. In fact, it is obvious in much of today's creative productions that there is little or no distinction between design and technology.

"It is important to remember that design must live in harmony with technology, and this often proves challenging for many creative directors and graphic designers," Riss said. "Yet, as I've discovered in my own creative design work, it is possible to deal with the confines that come with established technology and still achieve desired visual effects and content goals."

"We are confident that Doug and Micha's keynote will inspire the sports media experts attending C4-Sports, specifically producers, content creators, editors, and graphic designers, with the latest techniques and expert tips to help them embrace today's media technology in their creative sports broadcast work," said Gene Sanders, general manager of C4-Events, host of C4-Sports.

As creative director for CBS Sports since 1981, Towey has been responsible for a myriad of areas including the on-air promotion and overall look of the network's sports division. Covering virtually every major sporting event, he has played an integral role in the way broadcast sports are presented to America and was one of the first to work in the field of computer-generated images. Towey is an eight-time Emmy(R) Award winner, and CBS Television's record-breaking broadcasts of the Olympic Winter Games from Albertville, Lillehammer, and Nagano were spearheaded under his creative supervision.

Riss is co-founder and creative director of Flying Machine, a New York- based creative design and art hub. Working within a variety of media, his studio creates visual solutions for entertainment, advertising, and branding, and he has produced award-winning results for a broad range of international clients. Since the 1990s, his primary focus has been developing brand identity for television and media entities. Riss has also done television design and graphic work for numerous sports, news, and entertainment events including the NBA, Super Bowl, the Olympics, the World Series, the French Open, and The Masters.

The C4-Sports Electronic Media and Technology Show will focus on the critical components of sports technology, and the extensive FMC conference will feature cutting-edge technical sessions and panel discussions designed to allow sports media production professionals to share and learn techniques specific to the sports television production environment.

More information and online registration are available at http://www.c4-sports.com/.

About C4-Sports

C4-Sports is the only exclusive exposition and conference dedicated to the sports content industry. Attracting athletic directors, facility managers, sports broadcasters, coaches and athletes from across the nation, it will provide exhibitors with the unique opportunity to network with these professionals. More than 5,000 sports professionals are expected to converge in Las Vegas on July 17-19 for this dynamic marketplace of sports technologies, products, services, and ideas. More information about C4-Sports is available online at http://www.c4-sports.com/.

Agency Contact:
Peggy Stalhut, Wall Street Communications
Tel: +1 631.423.4128
E-mail: peggy@wallstreetcom.tv

C4-Events Contact:
Gene Sanders, General Manager
Tel: +1 703.287.5974
E-mail: gsanders@c4-events.com

Source: C4-Sports

CONTACT: Agency Contact: Peggy Stalhut, Wall Street Communications,
+1-631-423-4128, E-mail: peggy@wallstreetcom.tv; or C4-Events Contact: Gene
Sanders, General Manager, +1-703-287-5974, E-mail: gsanders@c4-events.com

Web site: http://www.c4-sports.com/

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