Nikon at Jones Beach Theater Sponsorship Unveiled

Nikon at Jones Beach Theater Sponsorship Unveiled

Nikon Inc. and Live Nation Officially Announce New Name in Title Sponsorship for Summer 2006 Season Line Up

MELVILLE, N.Y. and WANTAGH, N.Y., April 18 /PRNewswire/ -- Nikon Inc. and Live Nation are proud to officially announce today that Nikon is now the exclusive name in title sponsor giving the iconic photography brand the exclusive naming rights to the Jones Beach Theater. The legendary amphitheater, which is one of over forty venues owned or operated by Live Nation, will now be known exclusively as Nikon at Jones Beach Theater.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060418/NYTU186 )

"Nikon is very excited with the announcement of Nikon at Jones Beach Theater," said Anna Marie Bakker, director of Communications for Nikon Inc. "This new agreement brings together two renowned Long Island-based icons and allows Nikon to further connect with its local, regional and national consumers."

Along with the official renaming of the venue, Live Nation will soon announce the complete 2006 summer music line up slated for Nikon at Jones Beach Theater. Nikon at Jones Beach Theater anticipates 40-45 events this summer at the 14,000 seat facility in Wantagh, NY. Several performers including Jimmy Buffett and Depeche Mode are currently on sale with the full lineup to be announced on May 2nd at 8 am.

Jason Stone, Vice President / General Manager for Jones Beach Theater added, "We are pleased to welcome Nikon to the Live Nation family and are gearing up for an exciting summer together."

For more information, please visit http://www.nikonjonesbeach.com/.

About Nikon

Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX(R) compact digital cameras; COOLSCAN(R) digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative(TM), the company plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com/, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

About Live Nation

Live Nation is a leading live content and distribution company focused on creating superior experiences for artists, performers, corporations and fans. Live Nation owns, operates or has booking rights for 150 venues worldwide and promoted or produced over 20,000 events in 2005. Live Nation is headquartered in Los Angeles, California. Live Nation is listed on the New York Stock Exchange, trading under the symbol "LYV". More information about Live Nation and its business is available at http://www.livenation.com/.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060418/NYTU186
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN12
PRN Photo Desk, photodesk@prnewswire.com
Source: Nikon Inc.

CONTACT: Kevin Pchola of MWW Group, for Nikon Inc., +1-201-507-9500,
kpchola@mww.com; or Jaime Roberts of Live Nation, +1-914-421-5130,
jaimeroberts@livenation.com

Web site: http://www.nikonusa.com/
http://www.nikonjonesbeach.com/
http://www.livenation.com/

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