Advertising Women of New York (AWNY) and Host Agency Lowe New York Announce the Winners of 9th Annual Good, Bad and Ugly Awards

Advertising Women of New York (AWNY) and Host Agency Lowe New York Announce the Winners of 9th Annual Good, Bad and Ugly Awards

Paris Hilton stars in grand ugly TV ad for Carl's Jr.

NEW YORK, April 20 /PRNewswire/ -- Advertising Women of New York announced the winners and losers at its annual Good, Bad and Ugly awards (GBUs) last night at Capitale in New York City. This event, hosted this year by Lowe New York and celebrity author John Gray of "Men Are from Mars, Women Are from Venus" fame celebrates the positive depiction of women in ads by awarding them Goods. It also admonishes advertising that is offensive or insulting to women by awarding them Bads and Uglies.

Wieden & Kennedy (Portland and New York) was the big winner of the evening with both Grand Goods, one for TV and one for print. The winning print was for http://www.nikewomen.com/ , which celebrates all facets of a woman's body including tomboy knees, a big butt and thunder thighs. The winning television ad was for an ESPN commercial entitled "Running Away" which follows a woman on her run.

Carol Evans, President of AWNY and CEO of Working Mother Media stated, "What's truly unique about this year's Grand Good print ad and so many of our Good winners is that the ads embrace the things about a woman's body that advertising has often made us feel ashamed of. We don't need to downplay or hide our "thunder thighs," and "big butts" but need to take pride in what makes each of our individual bodies special."

According to Mark Wnek, Lowe New York, "As the head of Lowe New York, the host agency for this year's show, I can safely say AWNY and the women I work with have enlightened me on the subject of how best to sell to women. What man can't afford to learn that lesson, hell they control 80% of all household spending."

The Grand Ugly for Print went to three ads depicting scantily-clad women for Milwaukee's Best beer entitled "Perfectly Cut," "Call of the Wild" and "Finely Tuned." The Grand Ugly for TV went to Carl's Jr. for an ad in which Paris Hilton manages to soap up her car, herself and her burger all at the same time. This is the second time a Paris Hilton ad earned negative recognition by the GBUs.

AWNY was founded in 1912 as the first women's association in the communications industry. The organization now consists of more than 1,200 dynamic, influential women and men representing the advertising, marketing, media, promotion and public relations fields. Its mission is to provide a forum for personal and professional growth and to serve as a catalyst for the advancement of women in the communications field.

Source: Advertising Women of New York

CONTACT: Kathleen Ruane, +1-646-329-4760 or Liz Schroeder,
+1-212-221-7969, both of AWNY

Web site: http://www.awny.org/
http://www.nikewomen.com/

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