Warner Bros. Technical Operations Inc. and Texas Instruments Join High-Definition Audio-Video Network Alliance

Warner Bros. Technical Operations Inc. and Texas Instruments Join High-Definition Audio-Video Network Alliance

BURBANK, Calif., March 9 /PRNewswire/ -- Warner Bros. Technical Operations Inc. and Texas Instruments (TI) have joined the High-Definition Audio-Video Network Alliance (HANA), a cross-industry collaboration addressing the end-to-end needs of connected, high-definition, home entertainment products and services, it was announced today by Dr. Heemin Kwon, HANA president and Samsung executive vice president.

Warner Bros. and TI join Charter Communications, Mitsubishi Digital Electronics America, Inc., JVC, NBC Universal, Samsung and Sun Microsystems as promoter members in the organization. AMD, Digeo, Marvell, NDS, Oxford Semiconductor, TC Applied Technologies, Vidiom Systems, Accelerated Technology and VividLogic have also joined the alliance. Along with current contributor members ARM, Freescale Semiconductor and Pulse~LINK, HANA has reached the milestone of 20 members and will continue to grow.

"We are pleased to welcome Warner Bros. and TI as promoter members," said Kwon. "This clearly demonstrates that HANA has the industry support and momentum to develop the products and services that will enhance the consumer HD experience and simplify consumers' lives."

"As a content provider, Warner Bros. wants consumers to be able to enjoy our HD content anywhere in their home with the greatest possible ease, while maintaining content security," said Alan Bell, Executive Vice President, Warner Bros. Technical Operations Inc. "HANA provides an excellent means of setting the reference designs to make that a reality."

"TI is excited about being a part of the HANA Alliance, and as the market leader in IEEE-1394 (FireWire(R)) silicon, we see great potential in transporting high definition content via 1394 in the digital home network environment," said Zephra Freeman, Strategic Marketing Manager, TI's Digital Interface Business Unit. "With HANA leveraging both the bandwidth and content protection capabilities offered by 1394, our participation positions us well to influence silicon solutions."

HANA's unique combination of members, including companies from the four most impacted industries -- Content Providers, Consumer Electronics, Service Providers and Information Technology -- are working together to create a design guideline for secure high-definition audio-video networks that will speed the creation of new, high quality, user-friendly HD products. Warner Bros. will support the content provider segment of the alliance, while TI will contribute IT expertise.

About HANA

Formalized in October 2005, the High-Definition Audio-Video Network Alliance (HANA) is a cross-industry collaboration of members addressing the end-to-end needs of connected, high-definition, home entertainment products and services. The membership includes leading companies from the four industries most impacted by the HD revolution: Content Providers, Consumer Electronics, Service Providers and Information Technology. HANA is working to create a design guideline for secure high-definition audio-video networks that will speed the creation of new, high quality, easy to use HD products. HANA membership is open to all companies involved in the digital entertainment industry. Additional information about HANA is available at www.HANAalliance.org.

Warner Bros. Technical Operations is responsible for identifying and developing technologies that facilitate Warner Bros. Studio's business development and growth. The Division also provides technologies and operational support for new ventures.

About Texas Instruments

Texas Instruments provides innovative DSP and analog technologies to meet customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Source: High-Definition Audio-Video Network Alliance

CONTACT: Lori Zielinski of VTM PR, +1-503-595-2852, or
lzielinski@vtm-inc.com, for HANA; or Craig M. Hoffman, Director, Corporate
Communications of Warner Bros. Technical Operations, +1-818-954-2074, or
Craig.Hoffman@warnerbros.com; or Tracy Wright of TI Media Relations,
+1-214-480-7487, or t-wright@ti.com, for Texas Instruments

Web site: http://www.hanaalliance.org/

-------
Profile: intent