TBS, Inc. Partners with Cingular on Extensive Wireless Distribution Deal to Provide Original Content from Sports, News, Animation and Entertainment

TBS, Inc. Partners with Cingular on Extensive Wireless Distribution Deal to Provide Original Content from Sports, News, Animation and Entertainment

Deal Includes Branded Video Content from CNN, Cartoon Network, Adult Swim, NASCAR.COM and First-of-its-Kind Deal for TCM

ATLANTA, March 7 /PRNewswire/ -- Turner Broadcasting System, Inc. (TBS, Inc.) recently signed its most extensive video distribution deal to date with Cingular Wireless, it was announced today by Dennis Quinn, executive vice president, business development, TBS, Inc. TBS, Inc. will provide branded video content from CNN, Cartoon Network, Adult Swim, NASCAR.COM and Turner Classic Movies (TCM). This deal marks the first wireless distribution deal for TCM.

"Turner's extensive portfolio of networks includes the leading brands in the categories of news, sports, animation and entertainment," said Quinn. "Through this valued partnership with Cingular, Turner Broadcasting is extending these popular brands to reach more customers when, where and how they want to be reached."

"Our sports and entertainment brands are among the strongest in the industry today," said Mark Lazarus, president of Turner Entertainment Group. "By expanding our reach through new technologies and platforms, we are aggressively building on that strength and confirming our position as leaders and innovators."

"With the largest news gathering operation in the world and forward- looking innovation a key component of our mission, CNN is in a unique position to meet the video news needs of consumers across multiple platforms, including television, radio, computers and, now, wireless phones," said Susan Grant, executive vice president of CNN News Services.

Video content from CNN, Cartoon Network, Adult Swim and TCM will be made available to customers as part of Cingular's Unlimited Data Plan. Content from NASCAR.COM will be offered to customers as a Premium Channel. Content provided by the TBS, Inc. brands includes the following:

- CNN, the world's news leader, will provide video-on-demand clips from
Now in the News (updated hourly) and will feature additional
programming offered from categories including Top Stories, Business
News, Sports, Politics and Entertainment.
- Drawing from the world's largest cartoon library, Cartoon Network will
provide video content from the network's original series, including The
Grim Adventures of Billy & Mandy, The Powerpuff Girls, Foster's Home
for Imaginary Friends, Codename: Kids Next Door and Dexter's
Laboratory.
- Adult Swim, Cartoon Network's late night sister service dedicated to
edgy animated comedy and action series, will provide video content from
original productions, including The Venture Bros., Aqua Teen Hunger
Force, Sealab 2021 and Harvey Birdman, Attorney at Law.
- NASCAR.COM content will consist of a "race preview," a weekly video
program highlighting an upcoming NASCAR race, and a "race review," a
weekly video program recapping the most recent NASCAR race.
- TCM, representing the greatest motion pictures of all time from one of
the largest film libraries in the world, will provide such video
content as famous movie scenes and clips, original movie trailers,
cartoons, short subjects and behind-the-scenes footage focusing on
classic movies.

Cingular Wireless is the largest wireless carrier in the United States, serving 52.3 million customers. Cingular, a joint venture between AT&T Inc., formerly SBC Communications Inc., (NYSE:T) and BellSouth Corporation (NYSE:BLS), has the largest digital voice and data network in the nation -- the ALLOVER(SM) network -- and the largest mobile-to-mobile community of any national wireless carrier. Cingular is the only U.S. wireless carrier to offer Rollover(SM), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/. Get Cingular Wireless press releases e-mailed to you automatically. Sign up at http://www.cingular.com/newsroom.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

Source: Turner Broadcasting System, Inc.

CONTACT: Leigh Arwood of Turner Network Sales, +1-404-827-3907, or
leigh.arwood@turner.com; or Jennifer Bowcock of Cingular, +1-404-236-6319, or
jennifer.bowcock@cingular.com

Web site: http://www.turnerinfo.com/
http://www.cingular.com/
http://www.cingular.com/newsroom

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