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International Entertainment News

Friday, March 31, 2006

Si TV Reorganizes Programming Department

Si TV Reorganizes Programming Department

Edward R. Leon to Serve as New Acting Head of Network Programming & Production

LOS ANGELES, March 31 /PRNewswire/ -- Si TV announced today that Edward R. Leon, the network's senior vice president of production, will assume the additional responsibilities as acting head of programming for the network previously held by company Co-Founder and Chairman Jeff Valdez. As Senior Vice President and Acting Head of Programming and Production, Leon will report to Si TV's Chief Executive Officer, Michael Schwimmer. Mr. Valdez remains an investor and chairman of the board where his creative input will continue to be invaluable to the growth of the network.

"All of us at Si TV are very grateful and highly appreciative to Jeff for his creativity and tireless efforts on behalf of our independent network. As a result of his relentless pursuit of a dream, America now has an authentic voice and compelling entertainment for the large and growing population of young Latino and multicultural viewers," said Si TV CEO Michael Schwimmer.

Leon, a member of the original team that launched the network, has supervised more than 400 hours of original production for Si TV, most of it in high definition. "Ed understands first-hand what it takes to carry out our network's unique and important programming mission to serve our audience," said Schwimmer.

About Si TV

Si TV is the country's first English-language, Latino-themed network. Si TV's nearly 65% original programming slate features hip and culturally-relevant shows that range from outrageous comedy to poignant lifestyle to shake-your-hips music. Co-founded and chaired by acclaimed writer/producer Jeff Valdez, the network launched in February 2004. For more information, please visit www.sitv.com.

Source: Si TV

CONTACT: Bob Gold of Bob Gold & Associates, +1-310-784-1040,
bob@bobgoldpr.com, for Si TV

Web site: http://www.sitv.com/

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