Show It Off! Sexy Hair(R) Makes Real-Life Beauty a Reality as It Kicks Off a National Casting Call for the Best Sexy Hair(R) in America

Show It Off! Sexy Hair(R) Makes Real-Life Beauty a Reality as It Kicks Off a National Casting Call for the Best Sexy Hair(R) in America

It's A Reality Contest! America Votes for Their Favorite Sexy Hair(R) in 'The Show Off'

CHATSWORTH, Calif., March 1 /PRNewswire/ -- Think you got it? Sexy Hair Concepts(R) (Sexy Hair(R)) wants America to show off their sexiest hair from Big to Short, Straight to Curly and Healthy, too, in a one-of-a-kind Reality Contest: The Show Off -- Show Us Your Sexy Hair(R) and Lather Yourself in Luxury. Beginning March 1, 2006, the public is invited to enter The Show Off contest by participating in a national Casting Call. Winners will be lathered in luxury with grand prize packages and their personal hairstylist can also win prizes.

Round I, from March 1 to May 31, 2006: Contestants are invited to submit a photo of their "Sexy Hair(R)" style at www.sexyhair.tv, in one of five Sexy Hair(R) brand categories -- Big, Short, Straight, Curly or Healthy Sexy Hair(R). Contenders can enter the name of their hairstylist, too. Michael O'Rourke, master hair artist and creator of Sexy Hair(R), and a panel of judges will select ten semi-finalists from each category (a total of fifty semi-finalists). These fifty semi-finalists will each receive a prize and advance to the next round.

Round II, June 15 to July 15, 2006: Photos of the fifty semi-finalists will be posted on www.sexyhair.tv, and the American public will be invited to vote for their favorite Sexy Hair(R) contestant in each category. One finalist from each category will be chosen and will advance to the final round. Each finalist will receive a prize, which includes a trip to Orlando, Florida for the contest finale.

In the Final Round from July 21 to August 4, 2006, the public will be invited back to the contest website to vote for their favorite Sexy Hair(R) finalist to determine the Grand Prize winner.

On August 27, 2006 in Orlando, Florida, Sexy Hair(R) will announce the Grand Prize Winner on SexyHair.tv in a live broadcast via webcam. A finale party will follow at the Stylist Choice Awards at the Hard Rock Live in Orlando.

The Grand Prize Winner Package includes: Trip for 2 to the American Music Awards Show in Los Angeles and Official After Party; $5000 cash for Shopping Spree and 1 Year of Free Sexy Hair(R) Products. Trip for 2 includes round-trip airfare, hotel, meal allowance, tickets to the American Music Awards Show and Official After Party.

The Stylist Grand Prize Winner Package includes: Trip to Michael O'Rourke's Institute of Courage and enrollment into the Structure in Motion(TM) Experience (SIMX) (3 days/$1,000 value); round-trip airfare to Los Angeles, hotel accommodations (2 nights); $1000 cash for Shopping Spree; and 1 Year of Free Sexy Hair(R) products.

For complete contest rules and prize information, please visit www.sexyhair.tv.

Sexy Hair(R) puts high-quality products right into the hands of celebrity hairstylists with a whole new styling philosophy. Hollywood stylists include Gwyne Redner ("The O.C."), Lisa Marie Rosenberg ("Desperate Housewives"), Anna Maria Orzano, Faye Woods and Mary Guerrero ("Dancing with the Stars"), 2002 Emmy Award Winner Michael Moore ("Passions"), Cynthia Romo (Vanna White), Anthony Miner ("Numb3rs"), Pauletta Lewis-Irwin ("Everybody Hates Chris"), Lucia Mace ("Pirates of the Caribbean Trilogy"), Brooks Stenstrom ("Strong Medicine" and Nancy O'Dell of "Access Hollywood"), Laurie Caccioli and Wayne Bilotti ("One Life To Live"), Mary Ann Valdes ("Miami Vice"), Maria Valdivia "(The George Lopez Show"), Margaret Dempsey ("The Tonight Show"), Emilo Uribe (Gloria Estefan), Suzana Neziri ("Sex and the City") and Maggie Hayes ("Las Vegas").

Sexy Hair(R) products, including Big, Curly, Healthy, Short, Silky, Straight and Simply Sexy Hair(R), Fresh Concepts(TM), Sex Symbol(R) Aero Tan(R) and Big Sexy Lips(TM), are available in more than 25 countries. Retail sale of Sexy Hair(R) products is authorized only in professional beauty salons, including chain salons such as JCPenney and Trade Secret. For more information on all Sexy Hair(R) products and where to find them, please visit the website at www.sexyhair.com or call (800) 848-3383.

Source: Sexy Hair Concepts

CONTACT: media, Sheryl Craig or Donald Wilson, +1-310-899-2900, or
Jennifer Craig, +1-212-410-0842, all for Sexy Hair Concepts

Web site: http://www.sexyhair.com/

Web site: http://www.sexyhair.tv/

-------
Profile: intent