Zone4Play & Two Way TV Launch Mobile Lottery Services

Zone4Play & Two Way TV Launch Mobile Lottery Services

WILMINGTON, Delaware, March 1/PRNewswire/ --

- Services Aim to Generate Extra Revenue for Lottery and Mobile Operators

Zone 4 Play, Inc. ("Zone4Play" or the "Company") (OTCBB: ZFPI), a leading
developer of interactive software and technology for the betting and gaming
industry, and Two Way TV Australia Limited ("Two Way") (ASX: TTV), the
exclusive licensee of Zone4Play technology for the Asia Pacific Region, today
jointly announced the launch of their mobile lottery services. These Mobile
Lottery services enable Zone4Play and Two Way to offer traditional lottery
operators a new distribution channel, and also enable mobile operators to
deliver a full portfolio of lottery products to their customers.

Zone4Play's portfolio of lottery services includes the most
popular land based games such as traditional lottery, fixed odds lucky number
games, Keno & Bingo, instant tickets and scratch cards. The services support
different technologies such as Java, WAP, HTML and SMS.

Traditional Lotteries are recognized as one of the largest growth
opportunities for mobile gaming, and Zone4Play's technology enables
Lottery operators to easily migrate their products to this important new
sales channel. At the same time Zone4Play's integrated technology enables
mobile partners to deliver a seamless interface to their subscribers. In
addition, Zone4Play acts as a technology mediator between mobile networks and
lottery operators.

Zone4Play has leveraged its extensive expertise in the wireless gambling
arena and its leadership in e-gaming software, to introduce faster, more
consumer-friendly and reliable Lottery solutions to the market.

"We believe the benefits of our Lottery services will be significant, as
both Lottery providers and mobile operators can expect high take up of mobile
lottery services thanks to the convenience, ease of use, and reliability of
our solutions," said Shimon Citron, CEO of Zone4Play.

"Our advanced Lottery games are easy to play, immediate to deploy
and aimed at meeting the strong surge in consumer demand for mobile
gambling," said Jim McKay, Managing Director of Two Way.

About Zone4Play:

Zone4Play, a leading developer of interactive software and technology for
the betting and gaming industry, delivers cross-platform solutions that are
built for mass participation gaming. Zone 4 Play is a software and technology
provider to UK bookmakers, online gaming operators, betting exchanges and to
US cable, satellite and hospitality service providers, delivering online
solutions, mobile solutions, interactive TV solutions and participation
SMS-TV solutions. Zone4Play works with industry giants such as British
Telecom, Coral Eurobet, Betfair, Channel 5 (UK), Cablevision and Lodgenet.
For more information visit http://www.Zone4Play.com, which website is not
part of this press release.

Press contact: Caroline Cohen, Koteret Public Relations.

Email: Caroline_c@koteret.com or Tel: +972-3-575-5778 x112.

About Two Way:

Two Way is the leading provider of interactive TV and mobile applications
and technology in Australasia and Asia. Its competitive strengths include its
patented technology, library of interactive applications, exclusive content
deals and management team.

Two Way has an exclusive and perpetual license from Two Way Media Ltd in
the United Kingdom, giving automatic access to arguably the world's largest
library of interactive applications for TV programs, as well as to the
technology to deploy these applications for broadcasters within very rapid
timeframes. Two Way is also the exclusive licensee of mobile and interactive
TV games and gambling applications from key industry supplier Zone4Play, Inc.

Two Way's services are currently being deployed by leading free to air
and pay TV operators and mobile carriers in Australia, New Zealand and
Hong Kong.

Press contact: Jim McKay

Mobile: +61-414-591-054

Forward Looking Statements

This press release contains forward-looking statements within the meaning
of the "safe harbor" provisions of the Private Securities Litigation Reform
Act of 1995 and federal securities laws. For example, when we say that we
believe the benefits of our Lottery services will be significant, or that
Lottery providers and mobile operators can expect high take up of mobile
lottery services, we are using forward looking statements. These
forward-looking statements are based on the current expectations of the
management of Zone4Play only, and are subject to a number of factors and
uncertainties that could cause actual results, performance or achievements of
Zone4Play, including revenues, income and expenses to differ materially from
those described in or implied by these forward-looking statements. Such
factors include risks relating to Zone4Play's anticipated future financial
performance and growth, market acceptance of Zone4Play's products, the
ability of Zone4Play's products to continue to remain reliable and easy to
use without interruption and other factors over which Zone4Play may have
little or no control. Zone4Play undertakes no obligation to publicly release
any revisions to these forward-looking statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events. This list is intended to identify only certain of the
principal factors that could cause actual results to differ. For a more
detailed description of the risks and uncertainties affecting Zone4Play,
reference is made to Zone4Play's reports filed from time to time with the
Securities and Exchange Commission.

Source: Zone4Play Inc.

Caroline Cohen, Koteret Public Relations, Email: Caroline_c@koteret.com, Tel: +972-3-575-5778 x112., Jim McKay, Mobile: +61-414-591-054

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