RBK: NOW PLAYING ... Nelly, Daddy Yankee, Mike Jones and Many More Team Up for Brand's Celebration of the Fusion of Music and Sports

RBK: NOW PLAYING ... Nelly, Daddy Yankee, Mike Jones and Many More Team Up for Brand's Celebration of the Fusion of Music and Sports

CANTON, Mass., March 8 /PRNewswire/ -- Reebok takes its historic music movement to the next level with an unprecedented event bringing together the newest faces of Rbk entertainment, Nelly, Daddy Yankee, Mike Jones, Lupe Fiasco and many more. The event, Rbk: Now Playing will showcase the breadth of Rbk's roster of cultural icons and the unique sound and flavor they each bring to the game. The invitation-only event takes place on Wednesday, March 8th in New York City at celeb hot spot Marquee.

Representing the dynamic fusion between sports and music, the Rbk music movement has enabled the brand to further energize the industry with exciting product launches, innovative television and print ads, and unique consumer and retail promotions. The most-recent members of the Rbk Music family will join Rbk's veteran squad, including Jay-Z, 50 Cent and Pharrell Williams as part of the campaign.

"Reebok became a leader in the fusion of sports and music in 2002 when we created our 'Sounds and Rhythm of Sport' platform," said Dennis Baldwin, Reebok's chief marketing officer. "Since then, Reebok has continued to be on the forefront by partnering with top music icons to create cutting-edge, aspirational product that truly resonates with today's global youth."

Reflecting their personal style and flavor, the artists will each have their own product lines, launching in spring 2006. "Being part of Rbk gives me another outlet outside of music to express myself creatively," said Nelly. "Artists today are the style leaders that youth look to emulate, and having my own signature sneaker collection lets me express myself in ways I can't do through my music alone."

Nelly's signature collection of footwear, apparel and accessories will be called "Derrty One," inspired by his music label, Derrty Entertainment. Daddy Yankee will have a signature collection of footwear, apparel and accessories called "Daddy Yankee." Mike Jones, Lupe Fiasco and Lil' Wayne will wear Reebok's new "Rbk OG" collection, a versatile line showcasing Mike Jones' street-inspired style, Lil' Wayne's on-trend look, and Lupe Fiasco's skate style. Pharrell will debut his new line of "Ice Cream" footwear in the spring, a line of skate-inspired and fashion-forward shoes. 50 Cent's "G- Unit" and Jay-Z's "S. Carter," have been among the strongest selling footwear lines in the market.

In addition to having authentic new collections, Nelly, Daddy Yankee, Mike Jones and Lupe Fiasco will be featured in Reebok's "I Am What I Am" global advertising campaign. The "I Am What I Am'" campaign celebrates contemporary heroes of today's global youth, including music icons, athletes and entertainers. The four artists will be the newest members to join the brand's "I Am What I Am" family which includes 50 Cent, Jay-Z, Pharrell, Maggie Gyllenhaal, Donovan McNabb, Allen Iverson, Yao Ming, Nicole Vaidisova, Miri Ben-Ari, Christina Ricci, Stevie Williams and many more.

Reebok International is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. Headquartered in Canton, MA, Reebok can be accessed on the World Wide Web at http://www.rbk.com/.

CONTACTS:
REEBOK PUBLIC RELATIONS
Diane Pelkey (781) 401-7790
Jenny Shanley (781) 401-4548

Source: Reebok International

CONTACT: Diane Pelkey, +1-781-401-7790, or Jenny Shanley,
+1-781-401-4548, both of REEBOK PUBLIC RELATIONS

Web site: http://www.rbk.com/

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