LIPO IN A BOX Founder and CEO Featured by Leading Shopping Channel Saluting Elite Women Entrepreneurs

LIPO IN A BOX Founder and CEO Featured by Leading Shopping Channel Saluting Elite Women Entrepreneurs

NASHVILLE, Tenn., March 7 /PRNewswire/ -- LIPO IN A BOX Founder and CEO Connie Elder has been selected by a leading shopping channel to be among an elite group of world-class women entrepreneurs to be showcased on March 8 in a one-hour prime time segment saluting female entrepreneurs -- in honor of International Women's Day.

In addition to Elder, the segment will feature Suze Orman, the financial expert, as well as Nell Merlino, the founder of "Take Your Daughter to Work Day."

Elder, whose company produces body shapers and slimmers, is one of the most successful entrepreneurs in her field and a favorite of fashion editors. Since LIPO IN A BOX was launched in 2000, the brand of shapers has doubled or tripled sales in each of the last three years.

Elder started LIPO IN A BOX as a single woman with a steadfast determination to support herself (to have freedom of choice, she says) -- and also to do it well: i.e., to surpass the one million dollar mark. She began her career 26 years ago in the mostly male field of medical compression garments -- with the same determination. Through a combination of her own fashion needs, a surefire understanding of "average" women like herself and a void in the market, Elder opted to introduce a line of shapers that are comfortable, that breathe, that don't constrict the body in any way and that are stylish to boot.

This year sees the introduction of Elder's first bra line (aimed at bigger busted women), a new skin care line and additions to many of LIPO IN A BOX's already successful product lines. Elder is a leader in producing high waist shapers, bodysuits and options that allow women to customize their own shapewear. She is also well known for successfully implementing unique and cutting edge marketing strategies. Elder feels it is essential to "take it to the women" because females today are far too busy to shop around.

More importantly, perhaps, Connie Elder is a leading spokesperson on confidence building in women and on what it takes -- especially for women going it alone -- to grow a business past the million dollar mark, which is the specific focus of the day's salute.

For more information, visit www.lipoinabox.com.

Source: Connie Elder

CONTACT: Melissa Sones PR, +1-917-557-0564, for Connie Elder

Web site: http://www.lipoinabox.com/

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