Fandango Names Ted Hong VP Marketing

Fandango Names Ted Hong VP Marketing

Industry Veteran Will Oversee Marketing, Public Relations and Product Development Initiatives for the Nation's Largest Movie Ticketing Service

LOS ANGELES, March 15 /PRNewswire/ -- Fandango, the nation's largest online, phone and mobile movie ticketing service, has promoted Ted Hong to the position of vice president of marketing and product development, it was announced today.

Fandango has seen tremendous growth, with a 29 percent year-over-year increase in site traffic, according to Nielsen//NetRatings (February 2005 - February 2006). The company serves as the exclusive movie ticketing service to more than 13,600 screens and 1,150 theaters, nearly 70 percent of theaters in the U.S. enabled for remote ticketing. Fandango's current distribution partners include Tribune Media Services, Sprint, TiVo Inc. and IMDb.com, the Web's largest movie site.

Hong will lead Fandango's marketing, public relations, and product development efforts, bringing with him nearly fifteen years of business experience in marketing, strategy and general management, from small start-ups to global brand name companies. He joined Fandango in 2003 as director of marketing, overseeing the company's brand strategy, marketing planning and execution, co-marketing, offline and online advertising, market research and new business evaluation.

Hong was instrumental in launching the nationally-recognized and iconic Fandango Bag Puppet advertising campaign. As a result, the Fandango brand name has become a pop culture reference point, with recognition on everything from the MTV Movie Awards to "Saturday Night Live" to the TV game show "Jeopardy!".

Prior to Fandango, Hong was a head of marketing for dotTV, a Web identity services provider, leading marketing efforts for the international and wholesale divisions of the company (which was acquired by Verisign in 2003). Hong previously spent several years at Nestle USA in brand management for the Chocolate and Confections division on the Butterfinger brand and the Halloween and Valentine's Day seasonal businesses. He received his MBA from the Kellogg School of Management at Northwestern University and a BA in Political Economy from UC Berkeley.

"We are pleased to promote Ted to VP of Marketing," said Fandango President and CEO Art Levitt. "He has been invaluable to our growth and has helped make the brand name Fandango synonymous with the way that people go to the movies."

About Fandango

Fandango, the nation's largest movie ticketing service, sells tickets to more than 13,600 screens and 1,150 theaters (nearly 70 percent of theaters in the U.S. enabled for remote ticketing) and to four out of the five largest U.S. theater circuits (according to National Association of Theater Owners, June 2005). One of the Web's top movie destinations (according to Nielsen//NetRatings), Fandango allows moviegoers to read reviews, view trailers, quickly select a film, plan where and when to see it, and buy tickets up to 45 days in advance. Fandango is available at www.fandango.com, 1-800-FANDANGO and via your wireless mobile device at mobile.fandango.com.

Fandango theater partners include the nation's leading exhibitors: Carmike Cinemas, Century Theatres, Cinemark Theatres, Edwards Theatres, Loews Cineplex Entertainment, Regal Cinemas and United Artists Theatres, as well as American Cinematheque, Brenden Theatres, CineArts Theatres, Cineplex Odeon Cinemas, Cobb Theatres, Colorado Cinemas, Crown Theatres, Flagship Theatres, Kerasotes Theatres, Magic Johnson, Majestic Crest Theatre, R/C Theatres, Signature Theatres, Star Theatres, Wallace Theaters and Wehrenberg Theatres.

Source: Fandango

CONTACT: Harry Medved of Fandango, Inc., +1-310-451-7690, ext. 112,
harry.medved@fandango.com

Web site: http://mobile.fandango.com/

Web site: http://www.fandango.com/

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