Bloomberg Television Distribution in Asia Increases by 47 Percent

Bloomberg Television Distribution in Asia Increases by 47 Percent

Bloomberg TV Expands onto new Cable and Mobile Systems in South Korea

HONG KONG, and NEW YORK, March 9 /PRNewswire/ -- Bloomberg, the leading global provider of data, analytics and news to the financial community, today announced that distribution of its BLOOMBERG TELEVISION(R) Asia Pacific service expanded by 47% in the region during the past 12 months, including the recent launch of BLOOMBERG TELEVISION on South Korean cable and mobile systems.

"The growing availability of BLOOMBERG TELEVISION throughout Asia reflects the region's surging demand for high-quality, real-time business news," said Kenneth Kohn of BLOOMBERG TELEVISION. "Through alliances with premier global media companies, we are broadening our distribution, reaching a wider audience and solidifying Bloomberg's position as the leading provider of global news and data."

In Seoul, the BLOOMBERG TELEVISION Asia Pacific channel is now available on the major cable TV systems operated by CJ Cablenet and Areum Broadcasting, and on Korea Telecom's Mobile PDA video service known as "KT Netspot Swing," which is available to 120,000 of its mobile users.

"BLOOMBERG TELEVISION is the best vehicle for delivering global business TV news to Korean financial professionals," said James Ross of Bloomberg. "We are working closely with many of the major cable, satellite, and mobile companies to help this market benefit from new technological developments and the gradual change in broadcast regulation in Korea." Ross will be a panelist at the Korea Cable TV Summit in Seoul on Monday, March 13.

Within the last 12 months, the BLOOMBERG TELEVISION Asia Pacific channel has expanded its reach with additional cable, satellite and mobile systems in Thailand (UBC), Hong Kong (now Broadband TV / Smartone-Vodafone), Vietnam (VCTV), Australia, (Optus TV), Cambodia (PPCTV), Indonesia (Astro), Singapore (Singtel), Malaysia (Celcom) and South Korea (CJ Cablenet, Areum Broadcasting, Korea Telecom).

About Bloomberg

Bloomberg is the leading global provider of data, news and analytics. The BLOOMBERG PROFESSIONAL(R) service and Bloomberg's media services provide real-time and archived financial and market data, pricing, trading, news and communications tools in a single, integrated package to corporations, news organizations, financial and legal professionals and individuals around the world. Bloomberg's media services include the global BLOOMBERG NEWS(R) service with more than 1,900 professionals in 125 bureaus worldwide; the BLOOMBERG TELEVISION(R) 24-hour business and financial network produced and distributed worldwide on ten separate channels in seven languages; and BLOOMBERG RADIO(SM) services which provide up-to-the-minute news on XM, Sirius and WorldSpace satellite radio around the world and on WBBR 1130AM in New York. In addition, Bloomberg publishes magazines and BLOOMBERG PRESS(R) books for investment professionals. For more information please visit http://www.bloomberg.com/.

Source: Bloomberg

CONTACT: Judith Czelusniak of Bloomberg LP, +1-212-617-4273, or
jczelusniak@bloomberg.net

Web site: http://www.bloomberg.com/

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