Ultramercial Announces ViewPass, Its Video-on-Demand Advertising Solution

Ultramercial Announces ViewPass, Its Video-on-Demand Advertising Solution

LOS ANGELES, Feb. 23 /PRNewswire/ -- Ultramercial, LLC, the inventor of the Site/Day Pass model for Internet publishers, formally released their patents-pending video-on-demand ad solution, ViewPass, that allows online VOD viewers to "pay" for a show with their time instead of paying a fee. The viewer agrees to engage with the sponsor in a two-way commercial that they start and end at their own pace. Thus, viewers "earn" each segment of the show by completing each ad. They can opt to buy the shows at any time, and forego the commercials.

"Our industry is looking for an online VOD model that goes beyond broadcast pods or pre-rolls," said Paul Grusche, Ultramercial's SVP Sales & Marketing. "ViewPass takes advantage of the interactivity, richness and reporting that the Internet offers, and brings it to a very familiar piece of real estate, the commercial break."

ViewPass integrates VOD programming and the sponsor's commercial inside a theater-style setting. During the commercial breaks, the sponsor's Ultramercial unit monopolizes this theater setting. The player is custom-skinned to a network's graphics standards and includes a co-branded sponsor emblem in the top right corner that can be changed on the fly through Ultramercial's backend.

"This is an explicit one-to-one marketing solution with two-way communication, proof of engagement, a chance for viewer opt-ins, even direct sales," adds Grusche. "The advertiser is now the good guy instead of the misunderstood or unwanted interloper."

"ViewPass also protects the value of the VOD content," states Dana Jones, Ultramercial's founder and President. "Typically, a network program is available free during its regular broadcast, or at sites like iTunes for around $1.99. ViewPass opens a third channel, where the viewer gets to watch when they want to, for free, if they agree to engage the sponsors at every break. If they prefer, they can opt out and pay the fee."

About Ultramercial, LLC

Ultramercial, LLC markets its patents-pending business model and ad unit that grants Internet users free access to premium content after choosing to watch and engage with its full-screen multi-page commercials. Ultramercial, LLC is privately held, headquartered in Palos Verdes Estates, California with offices serving New York and Detroit. The company maintains contracts with a network of online publishers and advertisers. Information is available at http://www.ultramercial.com/. Ultramercial is a registered trademark of Ultramercial, LLC.

Source: Ultramercial, LLC

CONTACT: Paul Grusche of Ultramercial, LLC, +1-310-765-4041

Web site: http://www.ultramercial.com/

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