The Outdoor Channel(TM) Elevates Greg Harrigan to Senior Vice President of Advertising Sales; Expands Ad Sales Team in NYC
The Outdoor Channel(TM) Elevates Greg Harrigan to Senior Vice President of Advertising Sales; Expands Ad Sales Team in NYC
TEMECULA, Calif., Feb. 1 /PRNewswire/ -- The Outdoor Channel (TOC), a wholly owned subsidiary of Outdoor Channel Holdings, Inc. (NASDAQ:OUTD) today announced that it has promoted Greg Harrigan to Senior Vice President of Advertising Sales.
Harrigan will oversee a growing ad sales team at TOC, as the company's New York ad sales office increases its staff to three with the announcement of two new account executives. Chris Rooney will join TOC from Resort Sports Network and Pete Nocerino from Mediaedge:cia, both effective Monday, February 6, 2006.
Rooney and Nocerino will report directly to Glenn Dolce, TOC's Vice President, Advertising Sales -- Eastern Region.
"Greg has done a tremendous job growing advertising sales at the network," said Andy Dale, Chief Executive Officer of The Outdoor Channel. "His promotion and the expanded advertising sales force in New York underscore our focus on capitalizing on Madison Avenue's interest in The Outdoor Channel, particularly as it applies to the highly-sought-after male demographic, ages 18-54, one of the mainstays of our audience."
Harrigan joined TOC in June 2002 as Director of Advertising Sales and has served as Vice President of Advertising Sales since May 2003. Prior to joining TOC, Harrigan held various advertising positions within Comcast Cable Communications.
Chris Rooney has served as National Sales Manager for Resort Sports Network since December 2002. Previously, Chris was a National Accounts Manager with World Wrestling Entertainment, Inc. from April 2001 to November 2002.
Pete Nocerino joins TOC from the New York office of global advertising agency Mediaedge:cia. Most recently Pete was a Senior Partner, National Broadcasting, having first joined the company in 1999. Pete got his start in ad sales in 1998 as a buyer for Grey Advertising.
About The Outdoor Channel
The Outdoor Channel is a national television network dedicated to providing the best in traditional outdoor programming to America's 82 million anglers, hunters and outdoor enthusiasts. The network airs approximately 100 weekly programs featuring hunting, fishing and shooting sports, as well as off road motor sports and other related lifestyle programming. Based on February 2006 Nielsen Media Research estimates, The Outdoor Channel's universe is approximately 25.9 million subscriber homes -- delivered through a combination of cable and satellite dish viewers. Outdoor Channel 2 HD(SM) was officially launched on July 1, 2005. The new, all HD network features new content, in addition to select fan favorites from the existing programming of The Outdoor Channel, all filmed entirely in real (not up-converted) high-definition.
The Outdoor Channel and Outdoor Channel 2 HD are operated by The Outdoor Channel, Inc., a wholly owned subsidiary of Outdoor Channel Holdings, Inc. (NASDAQ:OUTD). Outdoor Channel Holdings, Inc. also owns and operates related businesses that serve the interests of viewers of The Outdoor Channel and Outdoor Channel 2 HD, as well as those of other outdoor enthusiasts. These related businesses include LDMA-AU, Inc. (Lost Dutchman's) and Gold Prospector's Association of America, LLC. (GPAA). For more information about The Outdoor Channel or Outdoor Channel 2 HD, please visit www.outdoorchannel.com, or for more information about Outdoor Channel Holdings, visit www.outdoorchannelholdings.com.
Safe Harbor Statement
Statements that are not historical are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, including statements, without limitation, regarding The Outdoor Channel (TOC) and Outdoor Channel Holdings' (OUTD) expectations, beliefs, intentions or strategies regarding the future. Actual results could differ materially from those discussed in any forward-looking statements. TOC and OUTD intend that such forward-looking statements be subject to the safe-harbor provisions contained in those sections. Such forward-looking statements relate to, among other things, TOC's ability to capitalize on Madison Avenue's interest in the Channel with an expanded New-York City-based advertising sales team, and other matters. Such statements involve significant risks and uncertainties and are qualified by important factors that could cause actual results to differ materially from those reflected by the forward-looking statements. Such factors include but are not limited to: (1) the company's ability to grow the subscriber base of The Outdoor Channel; (2) a decrease in operating results from offering launch support fees and other incentives to grow the subscriber base; (3) the triggering of a "most favored nations" clause with service providers from offering launch support fees and other incentives; (4) a decline in the number of viewers from having The Outdoor Channel placed in unpopular cable or satellite packages, or increases in subscription fees, established by the service providers; (5) service providers discontinuing or refraining from carrying The Outdoor Channel; and other factors which are discussed in the company's filings with the Securities and Exchange Commission. For these forward-looking statements, the company claims the protection of the safe harbor for forward-looking statements in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
Source: The Outdoor Channel
CONTACT: Media, Mike Hiles of MPH PR, +1-310-234-3200, mhiles@mphpr.com;
or Investors, Angie Yang of PondelWilkinson Inc., +1-310-279-5980,
ayang@pondel.com, both for The Outdoor Channel
Web site: http://www.outdoorchannelholdings.com/
Web site: http://www.outdoorchannel.com/
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