Lodging Industry Heavyweights Embrace Common Digital Rights Management Technology

Lodging Industry Heavyweights Embrace Common Digital Rights Management Technology

'Pro:Idiom' System Provides Highly Secure Delivery of HDTV Content to Hotel Guest Rooms

LINCOLNSHIRE, Ill., Feb. 9 /PRNewswire/ -- Leading suppliers to the lodging industry have licensed the Pro:Idiom(TM) digital rights management (DRM) system developed specifically for hotels and resorts, paving the way for rapid adoption of high-definition content.

With LG Electronics, LodgeNet Entertainment Corporation, On Command Corporation and Philips Electronics all embracing a common DRM solution, Pro:Idiom is now firmly established as a lodging standard.

The Pro:Idiom DRM system is a robust, highly secure technology platform that helps to assure rapid, broad deployment of HDTV and other high-value digital content to the hotel industry. Zenith, which is the exclusive licensor for Pro:Idiom(TM), has made it available on a royalty-free basis to hotel PPV operators and consumer electronics manufacturers.

This DRM solution was developed to meet the requirements of high-value content providers to effectively protect digital video and audio content; provide the most cost-effective solution for hoteliers, PPV providers and manufacturers; scale from small hotels to Las Vegas-style mega-resorts; offer a low implementation complexity to allow easy adoption by all parties; and allow system specifications to be controlled by stakeholders in the lodging industry.

A growing number of content providers have already demonstrated their acceptance of Pro:Idiom(TM) by licensing their high-definition content for delivery to the first Pro:Idiom users, which has resulted in significant support from hoteliers as well.

Source: Zenith

CONTACT: John I. Taylor of Zenith-LGE, +1-847-941-8181, or
john.taylor@zenith.com ; or Lindsay Woods of Philips, +1-770-821-2392, or
lindsay.woods@philips.com ; or Jill Wisehart of On Command, +1-720-873-3423,
or jwisehart@ocv.com ; or Ann Parker of LodgeNet, +1-605-988-1000, or
ann.parker@lodgenet.com

Web site: http://www.zenith.com/

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