The Home Depot Puts New Tractor Ads to a Vote

The Home Depot Puts New Tractor Ads to a Vote

Consumers Given Unprecedented Choice in Advertising via Online Voting Campaign

ATLANTA, Feb. 17 /PRNewswire-FirstCall/ -- The Home Depot(R), the world's largest home improvement retailer, today announced it is giving consumers an exercise in choice when it comes to what they watch on TV. The Home Depot is asking consumers to vote online to decide which one of three new commercials will promote its new tractor offerings.

(Logo: http://www.newscom.com/cgi-bin/prnh/20030502/HOMEDEPOTLOGO)

Consumers can view the three 30-second commercials and vote for their favorite by logging onto www.homedepot.com/tractorvote beginning Feb. 18 at 12:01 a.m. ET and ending Feb. 19 at 11:59 p.m. ET. The winning commercial will debut on Feb. 27 and continue to air nationwide through March.

"More and more consumers are choosing what messages to receive with video- on-demand and opt-in emails," said Roger Adams, senior vice president of Marketing, The Home Depot. "We want to allow consumers a chance to vote on what they receive in mass media as well."

The three commercials, created by The Richards Group, are part of The Home Depot's promotion of its 2006 outdoor power equipment lineup, highlighted by the introduction of Cub Cadet and Toro lawn tractors, in addition to John Deere lawn tractors, which the retailer has carried since 2003. The Home Depot will be the only home improvement retailer to offer all three brands nationwide beginning mid-February.

Founded in 1978, The Home Depot is the world's largest home improvement specialty retailer and the second largest retailer in the United States, with fiscal 2004 sales of $73.1 billion. The company employs approximately 345,000 associates and has 2,048 stores in all 50 states, the District of Columbia, Puerto Rico, 10 Canadian provinces and Mexico. The Home Depot has been recognized by FORTUNE as the No. 1 Most Admired Specialty Retailer for 2005. Its stock is traded on the New York Stock Exchange (NYSE:HD) and is included in the Dow Jones industrial average and Standard & Poor's 500 index. HDG

Photo: http://www.newscom.com/cgi-bin/prnh/20030502/HOMEDEPOTLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: The Home Depot

CONTACT: Jean Osta of The Home Depot, +1-770-384-3407, or
jean_osta@homedepot.com

Web site: http://www.homedepot.com/
http://www.homedepot.com/tractorvote

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