5W Public Relations Signs 3 New Clients to the Entertainment and Lifestyle Division

5W Public Relations Signs 3 New Clients to the Entertainment and Lifestyle Division

Multi-Platinum and Award Winning Music Icon, Ice Cube, Superstar Nick Cannon, and the Irreverent Humanitarian and Beauty, Anna Benson, Hire 5W Public Relations

NEW YORK, Feb. 7 /PRNewswire/ -- 5W Public Relations, the fastest growing PR agency in the US announced today the addition of three new clients in the entertainment and lifestyle division. Multi-Platinum and Award Winning Music Icon Ice Cube, Superstar Nick Cannon and the Irreverent Humanitarian and Beauty, Anna Benson have each been added to the firm's growing client roster. 5W has been retained to handle and oversee strategic PR campaigns, the day- to-day communication efforts, as well as assist on a variety of non- traditional marketing initiatives for each individual brand.

"We are honored to have been hired by such a respected entertainer such as Ice Cube. His mark in the music, film and television world has been nothing short of legendary and we are very much looking forward to introducing his best work to date in the shortcoming months with the highly anticipated release of his seventh solo album, "Laugh Now, Cry Later," says Tracy Nguyen, Associate Vice President & Group Director of 5W Public Relations. "Nick Cannon's rise to success, in his 10 + years of show business at only the age of 25 is incredible. He is a Superstar and one of the hardest working entertainers out there right now. From running his own record label, Can I Ball/Universal Motown, to creating, writing and directing Cable Televisions' #1 rated show, MTV's Wild N Out, to re-launching the highly respected and most sought after street wear label, PNB Nation, there is nothing that this multi- talented entertainer and businessman cannot do."

Nguyen adds, "Anna Benson, whose generosity, humanitarian efforts, political and business smarts, which are often out shadowed by the selective coverage of her tough as nails attitude and sexy outfits has recently launched her own online gambling website, in addition to shooting the cover of the forthcoming, April issue of FHM. We are excited to introduce the other side of Ms. Benson, a loving wife, mother of three and hardworking entrepreneur via the media. We are thrilled to have been selected by Ice Cube, Nick Cannon and Anna Benson and look forward to taking their brands to the next level."

Ice Cube: A dynamic force in both the world of film and music, Ice Cube is regarded as one of the most prominent figures in rap history. After six years, the music icon returns back to his first artistic love, rapping, with his solo album, Laugh Now, Cry Later. With explosive producers and artists on the album such as Scott Storch, Lil Jon, and Snoop Dogg, the highly anticipated album will be released in June 2006. 5W Public Relations will handle all media relations as they relate to Ice Cube's musical career. Ice Cube's long time publicist, Matt Labov from BWR P.R. (LA) will continue to handle all press efforts as they relate to his film and television career.

Nick Cannon: It might be easier to ask, "What hasn't he done already?" Recognized as an 'industry chameleon,' Nick Cannon is highly respected in the world of comedy, music, film, TV and fashion. As cited by People Magazine's Top Ten Most Successful Young People in Hollywood and featured on the cover of Black Enterprise Magazine's 40 Under 40, Cannon is the owner of his own record label, Can I Ball/Universal Motown, owner of clothing label, PNB Nation, and the creator and director of Cable Television's #1 rated show, MTV's Wild N Out. Cannon will be releasing his new album, Stages in Spring 2006, as well as featured in a number of scheduled to be released, big picture films later this year.

Anna Benson: A pretty face and a body sought after by a myriad of magazine layouts, (FHM, Sports Illustrated, the New Yorker) are not all Anna Benson has to offer. And with her tell-it-like-it-is approach, she will be the first one to let you know. Benson has spread herself far beyond photo shoots and interviews and has taken on a humanitarian role within her community. Her charitable endeavors started in 2001 with husband, Baltimore Oriole's pitcher, Kris Benson, and the establishment of Benson's Battalion, a nonprofit organization started, devoted to fighting terrorism in local communities. Her passion for human rights, women's issues and children's issues has led her to dedicate countless hours to charities such as The American Red Cross, The Salvation Army, St. Barnabas Hospital, and her personal favorite, The Children's Hospital. Her all-out approach to life has extended her to Extreme Fighting and a crash course on the game of poker, where she not only did she compete in the 2005 World Series of Poker, she outlasted more than half the field of experienced poker players.

ABOUT 5W PUBLIC RELATIONS:

Headquartered in New York, with an office in Los Angeles, 5W Public Relations (http://www.5wpr.com/), the nation's fastest growing independent PR firm, maintains practice areas specializing in technology, corporate, consumer, entertainment, crisis communications, event management and public affairs. Described by a leading PR trade magazine as, "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One," 5W's culture is aggressive, energetic, fast-paced and focused. The Company boasts a diversified client roster second to none, including: Fortune 100 mainstay EDS, Evian Bottled Water, NICE Systems, McDonald's Corporation, the 5th largest Internet travel agency, OneTravel, operating under the name Cheapseats.com, 530 store retail chain United Retail Group/Avenue Stores, VeriSign, Seagram's Coolers, Russ Berrie & Company, Benny Hinn Ministries, Empire Resorts (operator of Monticello Raceway and Mighty M Gaming), celebrities including NBA Star Jalen Rose, Lil' Kim, DMX, Ciara, Warner Music Group executive Kevin Liles, producer Scott Storch, a plethora of publicly traded technology companies, and a variety of other global interests, national corporations, high-profile individuals, regional businesses, government agencies and academic institutions. The agency was named "Boutique Agency of The Year" by a leading PR Trade Magazine.

Source: 5W Public Relations

CONTACT: Christine Garabedian of 5W Public Relations, +1-212-999-5585,
CGarabedian@5wpr.com

Web site: http://www.5wpr.com/

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