Video Business and Christian Entertainment Review Team Up to Reach 'Faith Based' Market

Video Business and Christian Entertainment Review Team Up to Reach 'Faith Based' Market

Video Business and Christian Entertainment Review have combined resources to deliver a special Easter magazine targeting DVD titles appealing to the religious consumer

LOS ANGELES, Jan. 13 /PRNewswire/ -- Video Business, trusted and recognized by the Video/DVD retailers and studios, has partnered with Christian Entertainment Review, a Video/DVD review and marketing service for religious retailers and producers, to issue a special co-branded Easter magazine.

The magazine will be distributed to both the mainstream video retailers and 10,000 "Faith Based" retailers the week of February 13, 2006. The focus of the special Easter issue will be on DVD titles that have the potential to be embraced by the religious communities.

Theatrical and DVD successes like Left Behind, Veggie Tales, Mel Gibson's Passion of the Christ, and recently The Chronicles of Narnia have awakened Hollywood to the size of this market and its potential. It also shows that the Christian community will support Hollywood, for the right films.

Peter Marmon from Christian Entertainment Review says "This religious community is very complicated and breaking in requires more than having a non-offensive and appropriate title; it also requires the right communication messages, delivered through key messengers, endorsed by respected voices. We bring the endorsement value of our Pastor Reviewers to help in placating these retailer concerns."

Linda Buckley-Bruno, Associate Publisher of Video Business, says, "We are seeing an increased interest in family friendly films. In addition, there is an opportunity to serve a wider group of retailers with a dedication to family-themed products targeted for the Easter holiday season."

This marketing vehicle will help the studios and independent suppliers reach the "Faith Based" market and help these retailers and the mainstream retailers in their buying decision. The pairing of resources by Christian Entertainment Review and Video Business is a win-win for the studios and the retailers.

Source: Video Business

CONTACT: Linda Buckley-Bruno, Associate Publisher for Video Business
magazine, +1-323-965-2402; or Peter Marmon, marketing consultant for Christian
Entertainment Review, +1-905-399-3746, Peter is a marketing consultant that
has worked on many major Video/DVD releases from Lion King to Left Behind to
Gospel of John

Web site: http://www.videobusiness.com/
http://www.cereview.org/

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