Universal Music Group and MobiTV Break Wireless Ground With 24 Hour Music Videos

Universal Music Group and MobiTV Break Wireless Ground With 24 Hour Music Videos

Alliance Brings Mobile Phone Users Largest Label Supported Content Offering: Hundreds of Top Artists Including 50 Cent, Bon Jovi, Kanye West, Gwen Stefani, U2 and More

EMERYVILLE, Calif., Jan. 10 /PRNewswire/ -- Universal Music Group, the world's leading music company, and MobiTV, Inc., the global leader in television and digital radio services for mobile devices, today announced the immediate availability of more than 1100 music videos from the Universal Music Group and four new mobile music television channels available on the MobiTV(R) Service. The MobiTV branded music channels will showcase full-length music videos from more than 375 Universal Music Group hip hop, pop, alternative, rap, rock and metal artists.

"Bands get frustrated when their music videos only get seen on the lunar eclipse," emphatically stated Lifehouse lead singer, Jason Wade. "To have our Lifehouse videos on millions of cell phones, our fans will be happy!"

In contrast to other mobile offerings that require a user to purchase access to each video, MobiTV subscribers will have unlimited access to music videos from artists such as 50 Cent, Beck, No Doubt, U2 and others streamed right to their mobile phones for no additional charge beyond the standard MobiTV subscription fee.

"Universal is an ideal music partner for us, allowing MobiTV customers access to a roster of incredible music talent," said Phillip Alvelda, Chairman and CEO of MobiTV. "This alliance with Universal further illustrates our commitment to deliver the very best music content, and provides our subscribers and carrier partners all the great content that drives enjoyment and usage."

"MobiTV is one of the key innovators in the delivery of broadcast media over the mobile networks," commented Larry Kenswil, President of Universal Music Group's eLabs. "Distributing our music videos through MobiTV enables us to reach hundreds of thousands of music lovers through the mobile platform."

"Universal is truly a music industry innovator, sharing their impressive library with the mobile market," said Nancy Levin, Executive Producer of Music Television for MobiTV. "It's been years since fans could get non-stop videos from the industry's hottest artists and we're proud that MobiTV will be the first in the mobile landscape to offer such awesome content."

MobiTV will initially offer four channels of music videos by genre focused on hip-hop, pop, rap, rock and metal, and alternative. It's as simple as accessing the MobiTV channel guide, picking the genre, and enjoying the music video from the artist of your choice.

About MobiTV

MobiTV, Inc. (formerly known as Idetic, Inc.) is the first global mobile television and digital radio service provider for the more than 2 billion mobile phone users worldwide. The MobiTV(R) service is available in the US through Sprint, Cingular, Alltel and several regional carriers; in the United Kingdom through 3 and Orange UK; and is now available to Canadian customers through Bell Canada, Rogers and TELUS Mobility. The Emmy(R) Award winning service now reaches more than half a million subscribers and offers many popular TV channels from content providers such as MSNBC, ABC News Now, CNN, Fox News, Fox Sports, ESPN 3GTV, NBC Mobile, CNBC, CSPAN, The Discovery Channel, TLC, The Weather Channel and others that deliver cartoons, music videos and comedy. MobiTV also has a full line up of geographically specific channels. Founded in 1999, MobiTV is a privately-held company headquartered in Emeryville, CA. For more information on the company, its products or technology, please visit www.mobitv.com.

About Universal Music Group

Universal Music Group is the world's largest music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, one of the industry's largest global music publishing operations.

Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division, and Universal Music Mobile.

Universal Music Group is a unit of Vivendi Universal, a global media and communications company.

NOTE: MobiTV, the MobiTV logo, MobiRadio, and the MobiRadio logo are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. Palm, Treo and LifeDrive are among the trademarks or registered trademarks owned by or licensed to Palm, Inc. All other trademarks, service marks, and product names used herein are the property of their respective owners.

Source: MobiTV, Inc.

CONTACT: Jason Taylor of MobiTV, Inc., +1-650-346-5643, or
jtaylor@mobitv.com; or Erika Shaffer of SutherlandGold Group, +1-415-934-9600,
ext 309, or erika@sutherlandgold.com, for MobiTV, Inc.

Web site: http://www.mobitv.com/

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