Rentrak Announces 2005 Year-End Results for U.S. Home Video Rental Market

Rentrak Announces 2005 Year-End Results for U.S. Home Video Rental Market

- Rentals and PV Sales Down 1.8% From Prior Year -

PORTLAND, Ore., Jan. 16 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), the originator of real-time home video tracking and analysis by Home Video Essentials(TM), announced today that 2005 U.S. consumer spending on combined DVD/VHS rentals and previously-viewed titles, from both brick-and-mortar and online channels, was down slightly (-) 1.8% from 2004.

According to Rentrak's Home Video Essentials(TM), consumers spent a total of $8.8 Billion on a la carte, in-store and online subscription rentals and previously-viewed videos during the 52-week period 1/9/05 - 1/1/06, compared to the $8.9 Billion spent the year prior during weeks ending 1/4/04 - 12/26/04.

The weeks during the November and December holidays were especially strong with rentals and previously-viewed sales up 9% year-over-year.

"Taking into account the myriad of choices consumers have with competing forms of media and entertainment, the video rental market performed considerably well," said Brad Hackley, Vice President of Home Video Essentials(TM) at Rentrak. "Our research shows that the home video rental industry is a stable market and, with high definition DVD on the horizon, should remain so moving forward."

A comprehensive analysis of the 2005 home video market can be found in the upcoming annual research report published by Rentrak Corporation. To reserve a copy, email: HVEeMedia@rentrak.com. For information about additional industry research and analysis reports about the U.S. home video rental market, logon to: http://www.rentrak.com/es_homevideo.php .

About Home Video Essentials(TM)

Home Video Essentials(TM) Industry Data Service, a service of Rentrak's Advanced Media & Information Division and its Entertainment Essentials(TM) suite of web-based information management and business intelligence products, is Rentrak's exclusive point-of-sale (POS) tracking system which measures weekly national consumer spending and title-level performance via rental transactions on over 40,000 DVD, VHS, and video game properties in both brick-and-mortar and online channels across North America.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is the developer of the Essentials(TM) suite of web-based information management and business intelligence products used by clients in the media, entertainment, retail and manufacturing industries. Vertical market editions of Essentials(TM) applications are customizable to the needs of each licensee, allowing marketers to collect, manage, analyze and make critical business decisions based on detailed, real-time point-of-sale and supply chain data. The Essentials(TM) suite of services offers competitive advantages to executives by providing timely and actionable insight into their own company's performance in tandem with valuable perspective against aggregated industry-wide data. For further information, please refer to Rentrak's corporate Web site at http://www.rentrak.com/ .

Contacts:

News Media
Rogers & Cowan
Sallie Olmsted/Susan Yin
310-854-8124/8145
solmsted/syin@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, or
solmsted@rogersandcowan.com, or Susan Yin, +1-310-854-8145, or
syin@rogersandcowan.com, both of Rogers & Cowan for Rentrak Corporation

Web site: http://www.rentrak.com/

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