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Thursday, January 19, 2006

NeWave Expands Into Revenue Share Radio Advertising; Updates TV Infomercial Progress

NeWave Expands Into Revenue Share Radio Advertising; Updates TV Infomercial Progress

GOLETA, Calif., Jan. 19 /PRNewswire-FirstCall/ -- NeWave, Inc. (BULLETIN BOARD: NWWV) today announced its subsidiary 'onlinesupplier.com' has signed an Advertising Affiliate Agreement with radio network developer Pier Media. The scope of the Agreement includes participation in Pier's Radio 'RevenueOnDemand' advertising platform, which has created effective radio advertising for many direct response marketers through its nationwide network of stations. These stations run 30 and 60 second commercials on a revenue-share basis on the Radio RevenueOnDemand program. This program forms revenue share partnerships with local radio stations to maximize revenue from their unsold ad inventory. With the revenue share arrangement, onlinesupplier.com will pay for radio time based only on the number of sales leads that are generated, not by the number of spots that air.

NeWave CEO Michael Hill stated, "As we continue to grow and diversify our media channels, we see tremendous opportunities within each new medium. With Radio RevenueOnDemand, our advertising dollars will be spent on results, not promises. Statistics show that the average American listens to radio about three hours a day. Radio has the ability to generate highly qualified sales leads through direct response advertising and I am excited that we will be making our services available to a much broader market. I believe that Google's recently announced $1.2 billion purchase of 'dMarc Broadcasting,' an automated platform that lets advertisers more easily schedule, deliver and track ads over radio, is proof positive of the potential power of integrating traditional advertising with ecommerce."

He added, "Additionally we are also pleased to announce that the second test market run of our 30 minute TV infomercial, produced encouraging results and we hope to launch a full scale targeted campaign within the first quarter of this year."

About NeWave, Inc.

Through its websites 'onlinesupplier.com' and 'buydiscount.com', NeWave provides ecommerce solutions and thousands of high value products at significant savings to its online loyalty club customers and members.

To find out more about NeWave (BULLETIN BOARD: NWWV) , visit our websites at www.newave-inc.com, www.onlinesupplier.com and www.buydiscount.com. The Company's public financial information and filings can be viewed at www.sec.gov.

Forward-Looking Statements

This release contains forward-looking statements, including, without limitation, statements concerning our business and possible or assumed future results of operations. Our actual results could differ materially from those anticipated in the forward-looking statements for many reasons including: our ability to continue as a going concern, adverse economic changes affecting markets we serve; competition in our markets and industry segments; our timing and the profitability of entering new markets; greater than expected costs, customer acceptance of our products and services or difficulties related to our integration of the businesses we may acquire; and other risks and uncertainties as may be detailed from time to time in our public announcements and SEC filings. Although we believe the expectations reflected in the forward-looking statements are reasonable, they relate only to events as of the date on which the statements are made, and our future results, levels of activity, performance or achievements may not meet these expectations. We do not intend to update any of the forward-looking statements after the date of this document to conform these statements to actual results or to changes in our expectations, except as required by law.

Source: NeWave, Inc.

CONTACT: Michael Novielli, Chairman of NeWave, Inc., +1-845-575-6770,
mnovielli@newave-inc.com

Web site: http://www.buydiscount.com/

Web site: http://www.onlinesupplier.com/

Web site: http://www.newave-inc.com/

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