AVP Announces Sacramento Debut

AVP Announces Sacramento Debut

- AVP Pro Beach Volleyball Tour will make its first stop ever in the Capital City and will include a promoter partnership with the Sacramento Sports Commission -

LOS ANGELES, Jan. 23 /PRNewswire-FirstCall/ -- AVP Pro Beach Volleyball Tour, Inc., a wholly owned subsidiary of AVP, Inc. (BULLETIN BOARD: AVPI) , a lifestyle sports entertainment company focused on professional beach volleyball announced today they are joining forces to bring the fast-growing AVP Tour to Sacramento this summer for the AVP Sacramento Open, June 15-18, 2006.

More than 150 of the top professional beach volleyball athletes will compete in the tournament which will be televised live on FOX. The AVP Sacramento Open will kick off with a qualifier on Thursday, June 15 and continue through the weekend with the men's and women's finals on Saturday, June 17 and Sunday, June 18.

It marks the first time the AVP will stop in Sacramento. It also features a promoter partnership with the Sacramento Sports Commission in which it will be responsible for selling all local revenue for the tournament, including tickets, concessions, sponsorships and hospitality.

"We are excited to bring the AVP Tour to Northern California where the sport of volleyball is highly regarded," said Leonard Armato, CEO and Tour Commissioner. "We're looking forward to leveraging our success in Southern California at the Manhattan Beach, Hermosa Beach, Huntington Beach, San Diego and Santa Barbara events to bring the AVP Tour to its Northern California fans and sponsors. Sacramento is a great sports city and its fans have embraced many different sport ventures, including several high-growth, emerging sports like our own. The involvement of the Sacramento Sports Commission in the promotion of this event is very significant for AVP as the Commission has a long history of promoting many world class sporting events. We are thrilled that, through successful promoter partnerships, we are able to bring the excitement of beach volleyball inland, expanding beach volleyball and reaching a larger audience."

"We've come a long way in attracting major sporting events to this community," said John Nunan, chairman of the Sacramento Sports Commission. "These world-class beach volleyball players will appreciate the atmosphere and enthusiasm that Sacramento provides at this sort of events."

A press conference in Sacramento announcing the AVP Sacramento Open was held on Friday, Jan. 20 at 10:30 a.m. at the California Exposition and State Fair Administration Office and featured AVP Commissioner Leonard Armato and player Kerri Walsh.

About the AVP Pro Beach Volleyball Tour, Inc.

AVP Pro Beach Volleyball Tour, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. AVP operates the industry's most prominent national touring series, the AVP Pro Beach Volleyball Tour, which was organized in 1983. Featuring more than 150 of the top American men and women competitors in the sport, AVP staged 14 events throughout the United States in 2005. In 2004, AVP athletes successfully represented the United States during the Olympics in Athens, Greece, winning gold and bronze medals, the first medals won by U.S. women in professional beach volleyball. For more information, please visit www.avp.com.

About the Sacramento Sports Commission

The Sacramento Sports Commission is a joint city-county advisory board created in the 1980s to attract and develop major sporting events in the Sacramento area. Past SSC events held over the last 12 years include: 2000 and 2004 U.S. Olympic Track and Field Trials; 1994, 1998 and 2003 NCAA Men's Basketball Tournament; NCAA Division I Men's and Women's Outdoor Track and Field Championships in 2003, 2005, 2006 and 2007; and 2007 NCAA Division I Women's Volleyball Championships. For more information, please visit www.sacsports.com.

Contact:
Kimberly Moran
Brener Zwikel & Associates, Inc.
(818) 344-6195 ext. 121
kimberlym@bzapr.com

Amy Cozamanis
Financial Relations Board
(310) 854-8314
acozamanis@financialrelationsboard.com

Source: AVP Pro Beach Volleyball Tour, Inc.

CONTACT: Kimberly Moran of Brener Zwikel & Associates, Inc., +1-818-344-
6195 ext. 121, kimberlym@bzapr.com, or Amy Cozamanis of Financial Relations
Board, +1-310-854-8314, acozamanis@financialrelationsboard.com, both for AVP
Pro Beach Volleyball Tour, Inc.

Web site: http://www.avp.com/
http://www.sacsports.com/

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