AVP and New Motion Announce Marketing and Content Sponsorship Agreement

AVP and New Motion Announce Marketing and Content Sponsorship Agreement

- Agreement Makes MobileSidewalk(TM) the Official Mobile Marketing Partner and Content Provider for the Tour -

LOS ANGELES, Jan. 23 /PRNewswire-FirstCall/ -- AVP Pro Beach Volleyball Tour, Inc., a wholly owned subsidiary of AVP, Inc. (BULLETIN BOARD: AVPI) , a lifestyle sports entertainment company focused on professional beach volleyball, and New Motion, Inc., the operator of MobileSidewalk(TM), an innovative consumer Internet portal for cell phone content, are pleased to announced a new, multi-year, multi-faceted sponsorship agreement. The agreement will make MobileSidewalk an official sponsor of the AVP Tour. The AVP Tour is AVP's national touring series that features more than 150 of the nation's top male and female professional beach volleyball players. New Motion is one of the fastest growing mobile entertainment and marketing companies in the US.

As part of the deal, MobileSidewalk(TM) will be the primary provider of an official mobile fan club for AVP and its Tour, with a sophisticated mix of mobile entertainment products, news, interactive features, on-site promotions and television tie-ins, including:

* Live TV Promotions and Fan Interaction -- Using mobile phones, fans
will be able to interact live with each AVP broadcast by voting on
such topics as their favorite players, "You Make the Call" and
favorite player highlights by. Results are posted on air.
* Live Fan Voting -- In addition to on-air fan voting, fans will be able
to vote on-site at each of the AVP tournament events during
competitions.
* On-Site Marketing -- Including booths, flyers, and interacting with
fans during AVP tournaments.
* Ticket & Product Sales -- Text alerts about tournament locations, air
times, and where and how to buy tickets to AVP events.
* Video Highlights -- Members of the mobile fan club will have access to
video clips of game highlights, interviews and news coverage of the
AVP Tour.
* Tour & Player Stats -- A library of data on game, player and tour
stats, updated live and accessible via both SMS and WAP.
* Games -- Suite of games including a weekly mobile AVP Fantasy League,
volleyball trivia games, and other mobile games to be announced.
* Text & Message Alerts -- Updates on injury reports, breaking news,
tournament information and more.
* Ring Tones / Voice Blasts / True Tones -- Including voice messages
from players, sounds of the game, birthday greetings, ring backs, and
exclusive player content.
* Wallpapers -- Featuring players, logos, and game shots.

"We are extremely excited to have MobileSidewalk(TM) as part of our new media marketing mix," said Leonard Armato, CEO and Tour Commissioner. "New Motion's innovative mobile entertainment platform fits perfectly with the energy and excitement of AVP events and caters to our forward thinking and progressive fan base. New Motion and AVP are both consistently looking to break new ground in leveraging the potential of the cell phone and other new media technologies to reach and serve our fans. We look forward to growing together in the future."

Scott Walker, CEO of New Motion, said, "AVP is a perfect match for MobileSidewalk(TM)'s consumer-friendly services. Our content is feature-rich, diverse, and customized for AVP fans, and MobileSidewalk(TM)'s platform is extremely user friendly. As AVP's exclusive mobile marketing partner and content provider, we look forward to being part of the rapid growth of this exciting and competitive sport."

About the AVP Pro Beach Volleyball Tour, Inc.

AVP Pro Beach Volleyball Tour, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. AVP operates the industry's most prominent national touring series, the AVP Pro Beach Volleyball Tour, which was organized in 1983. Featuring more than 150 of the top American men and women competitors in the sport, AVP staged 14 events throughout the United States in 2005. In 2004, AVP athletes successfully represented the United States during the Olympics in Athens, Greece, winning gold and bronze medals, the first medals won by U.S. women in professional beach volleyball. For more information, please visit www.avp.com.

About New Motion, Inc. & MobileSidewalk(TM)

MobileSidewalk(TM) is a direct-to-consumer company, dedicated to realizing the full potential of cell phones as an entertainment, educational, promotional, marketing and branding medium. MobileSidewalk includes sports, entertainment, games, fan clubs and lifestyle content, thousands of ringtones and wallpapers, and exclusive promotions and licenses. A rich interactive experience is assured with MobileSidewalk's state-of-the-art applications, including SMS, WAP, Java, BREW and video. Consumer groups are reached with interest-specific campaigns via the Internet, print ads, radio and other methodologies. Ordering and downloading content is easy and fast, and billing is handled through the cell phone carrier. Launched in June 2005, MobileSidewalk is owned and operated by Irvine, California-based New Motion, Inc., one of the fastest growing mobile entertainment and marketing companies in the United States. For more information, please visit www.mobilesidewalk.com or www.newmotioninc.com.

Contact:
Kimberly Moran
Brener Zwikel & Associates, Inc.
(818) 344-6195 ext. 121
kimberlym@bzapr.com

Amy Cozamanis
Financial Relations Board
(310) 854-8314
acozamanis@financialrelationsboard.com

Source: AVP Pro Beach Volleyball Tour, Inc.

CONTACT: Kimberly Moran of Brener Zwikel & Associates, Inc., +1-818-344-
6195 ext. 121, kimberlym@bzapr.com, or Amy Cozamanis of Financial Relations
Board, +1-310-854-8314, acozamanis@financialrelationsboard.com, both for AVP
Pro Beach Volleyball Tour, Inc.

Web site: http://www.avp.com/
http://www.mobilesidewalk.com/
http://www.newmotioninc.com/

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